Diamond Effect - Small Business Growth
Diamond Effect - Small Business Growth
Maggie Perotin
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."   Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute. Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
EP # 134 - Becoming a Bigger Person: How to Thrive in the Face of Business Challenges
Business is just like having kids. Small business - small problems. Big business - big problems. Yet the idea of dealing with "big problems" shouldn't scare you or worse stop you from growing your business altogether.The solution for "big problems" becoming small is to grow yourself. The more skilled you are in business and the more emotional capacity you have, the smaller the problems seem. The same way a 10-year-old will not cry over a lost popsicle the same way they did at two. In this episode, I share with you what it takes (practical tips included) to become a bigger person, a CEO, who can handle more complex problems without stress or overwhelm. And I invite you to work with me one-on-one to grow yourself as a CEO. Apply HERE- https://calendly.com/maggie-s2l/discovery-call
Feb 2, 2024
24 min
MM 134 - Running a successful business as a marathon not a sprint
Have you watched an Oscar-nominated movie Nyad?I highly recommend it :). Even though it’s about the journey of a PRO athlete, marathon swimmer, Diane Nyad, the movie offers many business lessons too. In today’s Maggie’s Moment, I’m sharing two of them.To work with me one-on-one, apply HERE. 
Jan 29, 2024
4 min
EP # 133 - Lower Income Months
Embrace the Entrepreneurial Roller Coaster! Some months are booming,  with clients and money coming, while others are quieter. In this episode, we tackle those slower times with tips on tracking income, smart budgeting, and attracting clients. Learn to see lower-income months not as setbacks, but as opportunities for growth. Tune in for a successful year ahead!  Ready to boost your business skills and double your business without adding more work? Apply to coach with me. We start a free initial consultation. Book it HERE - https://calendly.com/maggie-s2l/discovery-call
Jan 26, 2024
18 min
MM 133 - How your industry expertise is costing you clients
The more experienced you are as a service provider, the more knowledge you have, and the more your brain assumes that everyone else knows the same—especially your clients. Such expert bias can be dangerous and is probably costing you money: in lower marketing and sales conversation or even client retention.How is that possible? Today's Maggie's Moment explains.If you want to double your business without adding more work, apply to work with me HERE- https://calendly.com/maggie-s2l/discovery-call
Jan 22, 2024
4 min
EP # 132 - How to establish a good habit that helps you and sticks
Establishing good habits brings a myriad of benefits that contribute to overall well-being and success. One of the key advantages is the efficiency they bring to daily life, as habits automate tasks, saving time and mental energy. Moreover, cultivating positive routines enhances discipline and self-control, fostering a sense of empowerment and accomplishment. Good habits also contribute to long-term health and happiness by promoting physical well-being and reducing stress. Consistency in positive behaviors leads to the development of a strong foundation for personal and professional growth, helping you achieve your goals. Ultimately, the power of good habits lies in their ability to create a positive and sustainable framework for a fulfilling and successful business and life.In this episode, I share how I establish good habits in my life by sharing a story and the evolution of my morning routine. And with it show you high-level, the framework I use when I help my clients establish their high-performance habits. Let's double your business without adding more work through high-performance habits. Schedule a free initial consultation with me HERE and let's talk about what it would look like specifically for you. 
Jan 19, 2024
25 min
MM 132 - Creating business growth strategy that works
If your marketing and sales strategy isn't attracting the type and/or number of clients you want; or if you don't have a business growth strategy, tune in to today's Maggie's Moment.Inside you'll learn the key components of an effective strategy. And also discover why the hard work you're doing now isn't translating into the results you hoped for. 
Jan 15, 2024
5 min
EP # 131 - Scaling a Service Business with Strategic Planning While Avoiding Burnout with Maria Nenciu
In this episode, I sit down with Maria Nenciu, the visionary behind Richvale Consulting, a commercial lease audit company.Maria kicks things off by sharing the journey of how it all began – the spark that ignited the creation of her business and the passion that fueled its growth. We explore the early years, delving into the challenges and triumphs that shaped Maria's entrepreneurial path, highlighting the evolution of needs, wants, and overall business strategy.Please note that this episode was recorded mid December 2023. So when we refer to this year, we mean 2023, and the New Year is 2024 :). Moving on, we get an insider's perspective on the transformative power of strategic planning.  Maria reflects on her December 2023 strategic planning experience, unraveling the A-HA moments that sparked innovation and will lead to her business growth. We explore the shift from day-to-day operations to the benefits of pausing, zooming out, and gaining a broader perspective, transcending the limitations of a mere to-do list.The podcast unfolds with a glimpse into the future as Maria paints a vivid picture of the business's vision 3-5 years down the road. What aspirations fuel her drive, and how she feels about the exciting journey ahead. Join us for an insightful conversation that goes beyond the surface, offering valuable insights and lessons for aspiring entrepreneurs and seasoned business leaders alike.To get in touch with Maria and explore her service visit her website www.richvaleconsulting.com or e-mail her at [email protected]
Jan 12, 2024
27 min
MM 131 - How your clients' spending preferences are changing in 2024
Because of the slow economy or recession, your clients have changed their thinking about money and spending it. It doesn't mean they don't have money. Or that they don't want to invest in your services. It's just how they think about it has changed. I'm talking about how this affects your marketing and selling in today's Maggie's Moments.I can help you double your business without adding more work. Schedule a free initial consultation with me here and let's discuss in detail what it would look like for you. 
Jan 8, 2024
4 min
EP # 130 - How to Achieve Your 2024 Goals
In this episode, I share how I approach practically setting a goal and then taking action to achieve it. I'm talking about the Strategic Planning process that I and my client use to learn from the past and inform what we're going to do in the future. Then how from there I improve things that are working to do them even better and fix the things that aren't but I still want to take action on them. I'm sharing specific examples from my business and personal life. And if you want to double your business (or more :)) without adding more work while eliminating stress and overwhelm, I invite you to coach with me. Let's start by talking in detail about what it would look like for you. Set up a free initial consultation here https://calendly.com/maggie-s2l/discovery-call
Jan 5, 2024
27 min
MM 130 - From Motivational Mondays to Maggie's Moments
Happy New Year! 2024 is going to be great! Better than 2023 :)!How? Because we're going to grow together as leaders. And when you grow, your business and results grow. That's how :).And to help you to the faster and more powerfully, I am transforming Motivational Mondays of the Diamond Effect Podcast to Maggie's Moments on Mondays :). It's not just a name change of these bonus episodes. There is much more to it. I explain the details in the first Maggie's Moment today. So tune in to find out. Then, if you haven't done it yet, subscribe to the podcast on your favorite platform.May the coming year be marked by new milestones, breakthroughs, and the realization of your business aspirations.
Jan 1, 2024
3 min
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