Lisa joined Itu Chaudhuri Design (ICD) soon after her graduation in 1997 from the National Institute of Design (NID), where she studied Visual Communication, and has been a principal at Itu Chaudhri’s Design for over a decade. Lisa leads their UI/UX projects, both ERP and editorial, maintaining a keen, yet skeptical eye on novel developments. Lisa has taught and judged at the NID and and has been a jury member, moderator speaker at UX events. On this episode, we talk about the series of events that led to Lisa becoming a designer, her experience at NID, how she joined ICD as an intern and then worked there for more than two decades. We talk about some projects Lisa has led, her concerns about the world of UX and about the new challenges a design agency like ICD faces in the 2020s and much more.PROJECTS LINKSThe Hindu - icdindia.com/projects/energising-the-online-presence-of-indias-most-trusted-daily-newspaper/Re:Reader - Ministry of Utmost Happiness - www.theministryofutmosthappiness.comQuint - icdindia.com/projects/bringing-vibrancy-to-the-quint-website/RELEVANT LINKS (Chronological)ICD - icdindia.comItu Chaudhuri’s Podcast - soundcloud.com/designedthisway/itu-chaudhuriAmbassador Car - en.wikipedia.org/wiki/Hindustan_AmbassadorSatyajit Ray - en.wikipedia.org/wiki/Satyajit_RayNID - nid.eduCEPT - en.wikipedia.org/wiki/CEPT_UniversityS Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaramElephant Design - elephantdesign.comCD ROM (For Gen Z) - en.wikipedia.org/wiki/CD-ROMRohtang Pass - en.wikipedia.org/wiki/Rohtang_PassRajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiyaIndigo Restaurant - icdindia.com/projects/putting-a-face-to-nouvelle-cuisine/Open Magazine - openthemagazine.comInDesign - en.wikipedia.org/wiki/Adobe_InDesignSEO - en.wikipedia.org/wiki/Search_engine_optimizationSrijan (Drupal Developer) - www.srijan.netSENSEX (For non-Indians) - en.wikipedia.org/wiki/BSE_SENSEXWitness (Exhibition) - icdindia.com/projects/giving-witness-a-room/The Guardian - theguardian.comIAS - en.wikipedia.org/wiki/Indian_Administrative_ServiceThe Hindu - www.thehindu.comResponsiveness - en.wikipedia.org/wiki/Responsive_web_designMinistry of Utmost Happiness - en.wikipedia.org/wiki/The_Ministry_of_Utmost_HappinessArundhati Roy - en.wikipedia.org/wiki/Arundhati_RoyGod of Small Things - en.wikipedia.org/wiki/The_God_of_Small_ThingsAfter Effects - en.wikipedia.org/wiki/Adobe_After_EffectsCSS - en.wikipedia.org/wiki/CSSBahaus - en.wikipedia.org/wiki/Bauhaus2002 Gujarat riots - en.wikipedia.org/wiki/2002_Gujarat_riotsQuint Magazine - www.thequint.comRitu (Quint) - en.wikipedia.org/wiki/Ritu_KapurRaghav (Quint) - en.wikipedia.org/wiki/Raghav_BahlAyodhya Dispute - en.wikipedia.org/wiki/Ayodhya_disputeConfirmation Bias - en.wikipedia.org/wiki/Confirmation_biasFirst-mover advantage - en.wikipedia.org/wiki/First-mover_advantageZamindar - en.wikipedia.org/wiki/ZamindarRicha Bharghava - www.richabhargava.com