Rajesh Dahiya is a designer, brand consultant and design educator. He graduated from National Institute of Design, Ahmedabad and later he pursued a Masters programme at Interaction Design Institute, Ivrea in Italy with specialisation in Interaction Design. In 2004 he started his own studio Codesign. The studio designs identity and communication to connect ideas and people, creating impact for brands and value for organisations. Since its inception, the studio has worked across industry sectors and scale. On this episode, we talk about Rajesh Dahiya’s journey as a designer. He tells us how and why he started his studio - Codesign. He also shares with us the thinking and process behind some of the key projects that the studio has created thus far.SECTION TIME INDEXChildhood and Early influences - Design Education at NID - Internship and Work at ICD - Masters in Interaction Design School, Ivrea - Revising Graphic Design curriculum at NID - Founding Codesign - Projects :1. Nirmal Bharat Wash Yatra - 2. Asian Paints Colour Quotient - 3. Nyoli - 4. Royal Enfield - 5. Dr. Reddy’s - 6. Wildcraft - 7. Script - RELEVANT LINKSCodesign - codesign.inRohtak, Haryana - en.wikipedia.org/wiki/RohtakMotilal Nehra School of Sports Rai (Dahiya’s Alma Mater) - www.mnssrai.comFutura Pressure Cooker - www.hawkinscookers.com/1.1.2.futuraHA.aspSchool of Planning and Architecture - spa.ac.in/National Institute of Design - www.nid.eduDandi March - en.wikipedia.org/wiki/Salt_MarchS. Balaram - www.acades.in/faculty.htmlDJ Academy - www.djad.inPushpendra Nath Mishra - www.imdb.com/name/nm6500222/Mahendra Patel - soundcloud.com/designedthisway/mahendrapatelICD - icdindia.comItu Chaudhuri - soundcloud.com/designedthisway/itu-chaudhuriAkzidenz Grotesk - en.wikipedia.org/wiki/Akzidenz-GroteskInteraction Design Institute Ivrea - en.wikipedia.org/wiki/Interaction_Design_Institute_IvreaMP Ranjan - http://design-for-india.blogspot.comCasey Reas - http://reas.comCodesign project with Levi’s - http://www.codesign.in/codesign-projects/a-walk-through-historyLotus Design Architects - https://studiolotus.inAmardeep Behl - studiolotus.inNirmal Bharat Wash Yatra - http://www.codesign.in/codesign-projects/making-sanitation-funQuicksand - http://quicksand.co.inWash united - wash-united.orgFlying Saucer film -flyingsaucer.inAsian Paints - www.asianpaints.comColour Quotient - www.codesign.in/codesign-projects/design-for-engagementDekho - www.codesign.in/dekhoNyoli - www.codesign.in/codesign-projects/building-a-brand-inside-outRoyal Enfield - www.codesign.in/codesign-projects/riding-into-the-futureEicher Motors - www.eicher.inWolfgang Weingart - en.wikipedia.org/wiki/Wolfgang_WeingartType Hinting - stackoverflow.com/questions/38308985/why-is-type-hinting-necessary-in-phpDr. Reddy’s - www.codesign.in/codesign-projects/from-cure-to-careSchedule H Drug - en.wikipedia.org/wiki/Schedule_HWildcraft Branding - www.codesign.in/codesign-projects/wildcraftGodrej Interio - www.godrejinterio.comBranding Script - www.codesign.in/codesign-projects/script-by-godrej