
Have you ever done a styled shoot for your wedding business?If you have, you’ll know that they make great marketing material, but they take a lot of work to create, coordinate, and execute from start to finish. So, are styled shoots worth the effort? I thought we should ask a professional. Margaux Fraise is here on Design Your Wedding Business to teach us all about the pros and cons of styled shoots and how to plan one if you decide it’s the right move for your business. Margaux is taking us through her streamlined styled shoot process with an emphasis on post-shoot submission strategies to extend the shelf-life and ROI of your project.Margaux Fraise is the owner and creative director of Harmony Creative Studio, an award-winning boutique wedding firm in Los Angeles, CA. Topics covered in this episode include:The benefits of styled shoots How to use styled shoots to reach your business goals Mistakes to avoid when you’re planning a styled shoot Margaux has so much to share with us, so let’s dive in!I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Margaux’s Website: www.margauxfraise.comFree Templates and Resources for Planning Styled Shoots: bit.ly/styledshootresourcesFollow @harmonycreative on Instagram: https://www.instagram.com/harmonycreative/ Follow @weddingsummitseries on Instagram: https://www.instagram.com/weddingsummitseries/ Join the Wedding Summit Series Facebook Group: https://www.facebook.com/groups/weddingsummitseries Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Feb 19, 2024
36 min

What do you do when your pricing doesn’t seem to fit in any market?Your business has grown and you’ve gotten too expensive for the budget shoppers, but you don’t yet have the reputation or prestige that luxury clients are looking for. Does that sound like you? It’s a tricky spot to be in, so in this episode of Design Your Wedding Business, we’re hearing from someone who has been there and navigated it beautifully. Jenna Noelle is sharing everything she’s learned about how to get out of the price gap. She’s covering what a price gap is, how to know if you’re in one, how to price your services, and when to consider raising your rates. Jenna Noelle is a destination event photographer, small business coach, and podcaster who is passionate about giving creative professionals the tools to define and achieve their own versions of success.Topics covered in this episode include:What happens when you’re in a price gapHow to calculate your prices Standing up for yourself and your prices Tune in for a value-packed episode about how to price yourself. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Jenna Noelle’s Website: https://www.jenna-noelle-creative.com/ Check Out Jenna Noelle’s Mentorship Program: https://endless-summer-collective.com/client-management-freebie Follow @jennanoelleweddings on Instagram: https://www.instagram.com/jennanoelleweddings Follow @jennanoelletravel Instagram: https://www.instagram.com/jennanoelletravel/Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Feb 12, 2024
32 min

How do you get into the luxury market? If your goal is to work with high-end clients, you might be wondering where to start. I have the perfect guest for you in this episode of the Design Your Wedding Business podcast. James Christianson from James x Schulze is sharing his expert advice for breaking into the luxury market as a wedding professional. There’s more to this than just marketing; we’re talking about mindset, sales, buying psychology, and (of course) systems and processes. In this episode, James explains how all these pieces work together to get you where you want to be: in front of luxury clients. James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education experience, James brings a distinctive and clear voice to the world-renowned photography brand James x Schulze. Topics covered in this episode include:Marketing for a luxury audience How to get comfortable talking about your prices The buying psychology of the luxury market Are you ready to break into the luxury wedding market? Get started with this episode. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Sign Up for the Sage Business of Luxury Weddings Course: www.sagejourney.co Join The Business of Luxury Weddings Facebook Group: https://www.facebook.com/groups/thebusinessofluxuryweddings Follow @jamesandschulze on Instagram: www.instagram.com/jamesandschulze Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Feb 5, 2024
31 min

Follow-up. You know you need to do it, but it always ends up on the back burner. In this episode of Design Your Wedding Business, I’m joined by fellow wedding industry mentor Kate Storey to talk about why follow-ups are so valuable and how to use them to get more bookings from your ideal wedding clients. Believe it or not, a good follow-up strategy can double or even triple your business. Yes, triple. How? That’s a great question that Kate would love to answer for you. She’s sharing three tips to help you get more bookings from your follow-ups. Kate Storey is a marketing and messaging expert for wedding professionals who want to book more of their perfect couples at a higher rate. Topics covered in this episode include:Why you need a good follow-up systemHow many times to follow up with a lead Why you shouldn’t start your follow-ups with “congratulations on your engagement”How to resonate with your target audienceAre you working on getting more bookings for your wedding business? Don’t miss this episode. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get the Price Shopper Guide and Email Templates: https://bit.ly/45IDCQA Visit Kate’s Website: https://www.bookmorebrides.com/ Join the Book More Brides Facebook Community: https://www.facebook.com/groups/bookmorebridescommunity/ Follow @bookmorebrides on Instagram: https://www.instagram.com/bookmorebrides/Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Jan 29, 2024
30 min

Wedding shows: we all have questions about them. Which is the right show for me? Are they worth it? What should I bring? How do I capture the attention of attendees? Kristen DeBadts has answers for you in this episode of Design Your Wedding Business. Kristen and I are getting into the nitty-gritty of how to choose the right wedding show for you, prepare for it, and follow up afterward. If you’ve never had a booth at a show before, this episode is going to be your one-stop shop for all the information you need to get ready for your first show. Wedding shows are a ton of fun and a great way to network with future clients and vendors. Doing the work ahead of time to prepare will allow you to have the best experience possible and also get the highest return on your investment. Kristen's unwavering commitment to the wedding industry and her genuine desire to help others have positively impacted thousands over the past 19 years. She began at Wedding In New York as an intern during her time at college and has evolved into a passionate expert who empowers small businesses to thrive in an ever-evolving industry. Topics covered in this episode include:How to choose the right wedding show for you The process of preparing for a wedding show Tips for standing out from other wedding businesses Tune in for inspiration on how you want to set up your booth and leave an impression on the people you connect with at your next wedding show. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit the Wedding In New York Website: www.WeddinginNewYork.com Follow Kristen on Facebook: https://www.facebook.com/kristendebadtsFollow Wedding In New York on Facebook: https://www.facebook.com/WeddingInNewYork/Follow @rochesterwedding on Instagram: https://www.instagram.com/rochesterweddingFollow @buffalowedding on Instagram: https://www.instagram.com/buffaloweddingFollow @syracusewedding on Instagram: https://www.instagram.com/syracusewedding Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Jan 22, 2024
25 min

What does building a house have in common with building a business?Well, for starters, a house can’t be built in a day and neither can your business. It takes time to lay the foundation, create the structure, and get everything working smoothly. In this episode of Design Your Wedding Business, I’m walking you through the process of building and structuring your business and standard operating proceduresFor this episode, think of your business as your house, and let me help you build it. We’re starting with what makes up the foundation and working our way to the top. I’m asking you to reflect on things like your mission, vision, and values; your boundaries; how you present your business; and how you lead your team. Topics covered in this episode include:How building a business is like building a house Creating a strong foundation for your business Why you need to know your mission, vision, and values Is your business structurally sound? This episode will help you figure that out. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get the Small Business Task Worksheet: https://designyourweddingbusiness.com/worksheets/small-business-task/Episode 3: Mission, Vision, and Values: Everything You Need to Know to Start Your Business: https://designyourweddingbusiness.com/mission-vision-and-values-everything-you-need-to-know-to-start-your-business/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Jan 15, 2024
19 min

Have you been wondering about Human Design but don’t know where to start?Let me make things easier for you and give you a starting point right here! When I first heard about Human Design I was enthralled. It showed me so much about who I am as a person and in turn as a business owner. If you’re wondering what Human Design is and what it has to do with business, don’t worry, our guest Melissa Froehlich is going to be your guide through all things Human Design in this episode of Design Your Wedding Business. She’s going back to basics to give you everything you need to get started with Human Design. Melissa Froehlich is a sought-after business strategist, mentor, and certified mindset coach who works with established female entrepreneurs ready to own the role of being a leader in their business. She empowers and equips female entrepreneurs who want to carve their own paths to build profitable businesses that bring them freedom and fulfillment. Topics covered in this episode include:The core components of a Human Design chartThe five types of people according to Human Design How to understand the basics of Human DesignWhat information you need to create your Human Design chartIf you love knowing your astrological birth chart, Enneagram, and Myers-Briggs, this is for you.I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get Your Human Design Chart: https://melissafroehlich.com/human-design-chartVisit Melissa’s Website: www.melissafroehlich.com Follow @melissafroehlich_biz on Instagram: https://instagram.com/melissafroehlich_biz Follow Melissa on Facebook: https://www.facebook.com/MFStrategicBusinessGrowthConnect with Melissa on LinkedIn: www.linkedin.com/in/melissafroehlichJoin Melissa in Her Free Facebook Community: Ready, Set, CEO™: Sales, Marketing, & Mindset for Female Entrepreneurs: https://www.facebook.com/groups/uplevelloungeShow notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Jan 8, 2024
32 min

How can you incorporate more self-care into your life? A few months ago, I did a self-care Sundays series on the 8 Dimensions of Self-Care. In this episode of Design Your Wedding Business, I’m joined by the author of that framework herself, Stacy Fisher. Stacy is talking about what self-care really is and how to discover what it means to you. She’s walking us through the 8 Dimensions of Self-Care framework and breaking down each dimension so you can start thinking about what they might look like in your life. Stacy is a registered dietitian, diabetes educator, and published author with more than 20 years of experience in health care. As the creator of the 8 Dimensions of Self-Care framework, she helps clients establish a foundational self-care plan so they can achieve their health and nutrition goals.Topics covered in this episode include:What most people don’t know about self-care Tuning out other people’s opinions on what self-care is or isn’t Allowing your self-care to evolve The 8 Dimensions of Self-Care One small gesture of kindness to yourself can be all it takes; what will you do to show kindness to yourself today? I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Stacy’s Website: www.LivingUpp.com Follow @livingupp on Instagram: https://www.instagram.com/livingupp/Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacy-fisher-rd-ld/Follow LivingUpp on Pinterest: https://www.pinterest.com/LivingUpp/Episode 29: How to Integrate 8 Areas of Self-Care Into Your Life: https://bit.ly/Ep29DWYBPodcast Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Jan 1, 2024
19 min

What are you doing to continue your education as a wedding professional?Let’s face it, you don't just sign one contract, send out one proposal, do one wedding, and know it all. You have to take time to continue to invest in yourself to grow as a business owner and wedding professional. That’s why continuing education within the industry is so important, and in this episode of Design Your Wedding Business, I’m joined by Tara Melvin to talk about one way to do it: conferences! If you’re looking for new ways to continue your education within the wedding industry, you’re in the right place. Tara is talking all about the value of continuing education and the many elements that make a great conference, specifically for wedding professionals. Tara Melvin is an award-winning event planner in the Washington DC metro area. She is the founder and producer of The Signature CEO Conference, founder and mentor of The Executive Mentor Program, and founder and President of The National Society of Black Wedding & Event Professionals. Topics covered in this episode include:What makes a good conference in the wedding industry Why continuing education is so important for wedding professionalsThe importance of diversifying professional spaces How to continue your education as a wedding professionalTune in for some inspiration to invest in yourself and continue your own education in the wedding industry. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Tara’s Website: www.perfectplanningevents-dc.com Get Tickets to The Signature CEO Conference 2024: www.thesignatureceo.com Follow @signatureconceptsllc on Instagram: https://www.instagram.com/signatureconceptsllc/ Follow @signatureceo on Instagram: https://www.instagram.com/signatureceo/ Follow @nsbwep on Instagram: https://www.instagram.com/nsbwep/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Dec 18, 2023
23 min

So, the slow season is approaching and you know you had things you wanted to do but you can’t remember what they all were. Don’t panic, I’m sharing my list of everything I like to get done during the off-season to make sure that my business can continue running smoothly. Work your way through this list and you’ll be good to go by the time things start picking up again. Take advantage of this slower time when you don’t have as much going on to dedicate some brain power to the things you don’t usually have time for. Trust me, you’ll thank yourself later. Does your contract need updating? Do you need a new marketing plan? Is your software outdated? Now’s the time to get it all taken care of so that you don’t have to worry about it when you’re slammed. Topics covered in this episode include:What to get done during the off-season Things to reflect on and review in your business Reviewing your contract, marketing plan, systems, and procedures Use this episode to make a plan for your off-season! I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Dec 11, 2023
11 min
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