Dental Marketing Goat
Dental Marketing Goat
Gary Bird
Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 
#286 Leadership Layers is KILLING your Dental Marketing
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Too many layers of management can quietly disconnect you from your patients and kill practice growth. Gary Bird breaks down how having four layers between leadership and the client created confusion, why removing just one layer made problems dramatically clearer, and why dentists should build workin...
Aug 12
3 min
#285 Ten Ways to Be a 10 Out of 10 Dental Office...That Patients Will Love!
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists focus on clinical excellence while overlooking the patient experience, which is quietly costing them new patients and treatment acceptance. In this episode, Gary Bird shares 10 practical ways to build a practice patients genuinely love, including reducing the 28-day wait, improving f...
Jul 13
8 min
#284 Why We Charge 2X Our Competition
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too little on marketing. They're losing money because they're paying for websites, SEO, and ads instead of buying predictable new patient growth. In this episode, Gary Bird breaks down the math behind successful dental marketing, including the market...
Jul 8
7 min
#283 40% to 74% Conversion: Why We Switched AI Receptionists
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists assume an AI receptionist is either working or not working. The reality is that not all AI platforms perform the same. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Jancy Parkerson to break down why they replaced their original AI receptionist and what happened next...
Jul 1
5 min
#282 One AI-Scheduled Patient Paid for the Entire Year
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ What happens when your practice stops sending missed calls to voicemail? In this episode, Dr. Shane Wingler shares how his practice implemented an AI Receptionist and what happened next. Over a five-month period, the AI answered missed new-patient calls, scheduled after-hours appointments, and helped re...
Jun 29
3 min
#281 How a $39 Patient Special Boosted New Patient Conversion and Treatment Acceptance
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Dentists don’t realize how many new patients they’re losing before the front desk ever picks up the phone. In this episode, Gary Bird sits down with Dr. Jancy Parkerson to break down how her practice booked 17 of 23 missed new patient calls using an AI receptionist, how a $39 new patient special led to a ...
Jun 26
29 min
#280 5 Ways AI Helped This Practice Grow
Send us Fan Mail 🚀Free Resource: https://dentalmarketinggoat.com/resources/the-dental-practice-ai-operating-system/ 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Most dental practices don’t realize how many new patients they’re losing to missed calls. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Shane Wingler to break down exactly how AI is ...
Jun 22
17 min
#279 AI Slop Is Destroying Your Marketing
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists are using AI the wrong way, and it may be hurting their marketing more than helping it. In this episode, Gary Bird breaks down why AI-generated marketing content, graphics, website copy, and strategy often fail to attract new patients. You'll learn how to avoid AI slop, improve your dent...
Jun 19
10 min
#278 Negativity Gets 13x the Clicks as Positivity
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to respond correctly. In this episode, Gary Bird breaks down the psychology behind online reviews, why p...
Jun 15
6 min
#277 The Reason General Dentistry Mathematically Doesn't Make Sense in 2026
Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ If you're running a pre-COVID model, the math doesn't add up. Here's why it used to be easier pre-2020: • Fewer people were marketing. • Easier to drive new patients. • People had more money to spend on treatment. • Labor was a smaller percentage of the PNL. • Insurance reimbursed more; in-network actual...
Jun 12
4 min
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