Making the transition from Lead Gen to Demand Gen takes careful consideration and an appetite for experimentation. Join <a href='https://www.linkedin.com/in/jonathan-r-bland/'>Jonathan Bland</a>, the Co-Founder of <a href='https://www.omnilabconsulting.com/'>Omni Lab</a>, and <a href='https://www.linkedin.com/in/fran-langham/'>Fran Langham</a>, the Head of Enterprise Marketing at <a href='https://www.cognism.com/'>Cognism</a> as they dive into the details about how to make the jump from Lead Gen to Demand Gen. On this episode, they’ll discuss results they’ve seen since making the switch, the kinds of campaigns they’re running now, and opportunities they are always looking out for.

Ep 13: The difference between PQLs and MQLs with Breezy Beaumont @ Correlated

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;