<p>What is the future of the demo? Join <a href='https://www.linkedin.com/in/jonathan-r-bland/'>Jonathan Bland</a>, the Co-Founder of <a href='https://www.omnilabconsulting.com/'>Omni Lab</a>, and <a href='https://www.linkedin.com/in/andy-binkley-80755a50/'>Andy Binkley</a>, the Co-Founder and CRO at <a href='https://www.tourial.com/'>Tourial</a>, as they discuss how the demo motion is changing, what self-guided tours are, and if self-guided tours cannibalize demo requests. Tune in to find out! </p>

Ep 12: Transitioning from Lead Gen to Demand Gen with Fran Langham @ Cognism

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;