Definitely, Maybe Agile
Definitely, Maybe Agile
Peter Maddison and Dave Sharrock
What Happened to the Scrum Master Role?
14 minutes Posted Aug 13, 2026 at 5:00 pm.
Welcome And The Big Question
Cutting Roles And Replacing With AI
How The Scrum Master Role Diluted
The Missing Answer On Coach Value
From Role To Shared Responsibility
No Time To Improve And Why
Episodic Improvement Versus Baked In
Toyota Andon Cord As Learning System
Fix Fast Or Learn Deeply
AI As Experimentation And Learning Engine
Teams Shift Toward Systems Thinking
So Where Did Scrum Masters Go
Wrap Up And Subscribe Reminder
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Show notes
The Scrum Master role hasn't disappeared. It's been diluted, pushed outside the organization, or absorbed into everyone's job description. Peter Maddison and Dave Sharrock dig into what's actually happened to the Scrum Master and agile coach role as AI reshapes how teams work. They trace how a role that once had real impact got watered down as two-day certifications flooded the market, and why the deeper value was never the role itself but the culture of continuous improvement it was meant t...