This is the second of our two-part series with Carolyn Chamberlain, Samantha Hope and Mike Pepp who will share how Blueprint incorporated Swarm AI across many client’s research projects – the value and benefits. They will also discuss where a Swarm AI session could be optimally used for your projects and their key learnings and watch outs! 

Our Oncology lead, Siobhan Davies has an exciting Oncology podcast to share based on ESMO 2021 big topics and highlights. She explores whether checkpoint inhibitors should be part of neoadjuvant treatment in TNBC and NSCLC and developments in cervical cancer – a real game changer. Not only that, but she shares our views on the big topics in the area of Oncology. 

In this podcast, Carolyn Chamberlain, Sam Hope and Mike Pepp explore and discuss; what SWARM AI is, why it’s important and how SWARM is different to other qualitative or quantitative approaches. Listen to the podcast to find out the types of projects where we’ve used SWARM and the impact it’s had!

Knowing what voice emotion is and how it works is only half the story. What we really want to know is how does it allow us to get those extra layers of insight? In this podcast we focus on sharing how we have used voice emotion in projects with clients.  Listen to the podcast to find out how it allows us to dig deeper and to explore how participants are truly feeling alongside stated answers.

When you ask somebody a question, can you get all you need just from the words that they say? It’s too easy for people to hide their emotions behind words, so, to get to the crux of what a person wants to say we need to dive deeper.  It’s not about the words they say, it’s how they say them.  Voice emotion helps you to uncover the emotional connection and gain a fuller understanding of the respondent and their experiences.