Show notes
PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story8:50 Identify Your Proof of Concept39:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World10:05 Other eCommerce Brands That We Seen Implement Personalization Features11:31 The Power of Word Of Mouth MarketingABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN
