Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry. Within 3 years, they generated over 30mil in revenue.In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.Timestamps:1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... to build a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.5:54 Create 12-15 Second Fast-Paced Ads.7:18 Don't try to digress from your brands mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics10:07 Optimize Your eCommerce Site Search by making search instant & automatic.11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.12:52 Raise Your Average Order Value with Gift Wrapping15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's WebsiteABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
