Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.Timestamps:1:00 Who is Farmer's Dog?2:13 Simplify Your Campaign Structure4:09 Pay attention to your Cohort Retention6:17 Create A Free Tool8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point12:58 Add-Ons and Bundles Are The Key To Your Successhttps://www.dropbox.com/s/86wmky4k39jpfhb/EP%2031.jpg?dl=0
