Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.Timestamps:3:35 Bulletproof created the term bio-hacking which is a common term used today4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc...12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.15:15 Who should your first hire be?21:22 What's a cross-promoting strategy & how can you create one?24:30 Don't "Fake It Until You Make It"26:02 Bridge the gap between passion & market growthABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
