Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.Timestamps:2:26 Use Amazon or Other Channels To Gain Brand Recognition. UNTUCKit sells only a selective amount of shirts on Amazon for brand recognition.4:48 Amazon listing strategy so that you can increase your margins & avoid customer's from finding a lower price for the same product.6:19 Don't waste money on cities that don't really need your product8:25 Should You Go Into Retail? UNTUCKit launched a retail store since "try-on's" is a necessity when it comes to dress shirts.12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem15:22 Don't Spam Your Customer's. Always remember, give value first then ask.20:24 How To Turn Your Reviews Into ContentABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected] Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
