Deep Dive
Deep Dive
Coldwater Communications
Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.
Ask Us Anything
Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
May 4, 2023
25 min
Preview: Ask Us Anything
On the next episode of Deep Dive, Ask us anything. Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals.AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
May 1, 2023
1 min
Crisis Averted
Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention.AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. 
Mar 22, 2023
27 min
Preview: Crisis Averted
On the next episode of Deep Dive: Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention.AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. 
Mar 20, 2023
1 min
AI in PR: Constructive or Disruptive?
AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations.AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
Feb 15, 2023
18 min
Preview: AI in PR: Constructive or Disruptive?
Join us for our next episode of Deep Dive: AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations.AboutColdwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
Feb 14, 2023
1 min
Justice, Equity, Diversity, Inclusion: More than Words
Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of AndHumanity, a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director of Accounts and Business Development answer that question and many more in this important episode.
Dec 21, 2022
42 min
Preview: Justice, Equity, Diversity, Inclusion: More than Words
On our next episode: Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of AndHumanity, a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director of Accounts and Business Development answer that question and many more in this important episode.
Dec 19, 2022
1 min
Info Wars
In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless, Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace, bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news.
Nov 16, 2022
26 min
Info Wars Preview
Join us for our next episode, Info Wars. In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless, Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace, bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news.
Nov 14, 2022
1 min
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