Foundering
Foundering
Bloomberg
Season 1, Episode 6, IPO -- Just Kidding
44 minutes Posted Jul 23, 2020 at 3:00 am.
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WeWork had spent nine years chasing lightning-fast growth, burning billions of dollars, and expanding around the world. In 2019, the company reached a turning point: WeWork needed even more cash, and Adam Neumann decided to take his company public with a massive IPO. But suddenly, in the span of a few weeks, his plan crashed spectacularly. The almost-IPO flopped and WeWork became a laughingstock. In this episode, reporter Ellen Huet asks: How did the company's fortune flip so fast, and why didn't they see it coming?

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