Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff www.linkedin.com/in/michailkatkoff/ Eric Kress www.linkedin.com/in/erickress/ Phillip Black www.linkedin.com/in/phillip-black-economist/ Jen Donahoe www.linkedin.com/in/jenniferdonahoe
348. Why None of Us Saw Cyberpunk Coming Apart I Michal Nowakowski. joint CEO, CD PROJEKT RED
Cyberpunk 2077 sold 13 million copies in ten days, then Sony pulled it from the PlayStation Store. CD Projekt Red joint CEO Michal Nowakowski was the one taking the calls.He walks through what actually broke, why the investors weren't the reason, and how the studio went from a Polish box distributor to owning The Witcher outright. Plus the transmedia strategy, the move to Unreal Engine 5, and why Poland built the strongest gaming ecosystem in Europe.Chapters 00:00 From Polish distributor to a global studio 04:43 Buying The Witcher rights 08:15 Why owning the IP was non-negotiable 14:12 Poland's coding culture and the talent pipeline 18:54 Scaling to 350 developers on The Witcher 3 26:16 The Cyberpunk 2077 launch and the hardest week 34:03 The decision to fix the game instead of cutting losses 39:14 Unreal Engine 5 and rebuilding production 43:51 Transmedia, Netflix, and keeping games at the center 49:49 What makes the Polish gaming ecosystem work
Sep 14
1 hr 2 min
TWIG #400: Is the Game Industry Actually Crashing, OpenAI's Astra and 8 Years of Hot Takes
400 episodes in, and yes, we swear more than anyone will admit.This is the big one. Before the retrospective, we tear apart the latest "video game industry is crashing" clickbait using actual employment data, then get into what OpenAI's new Astra model means for teams already shipping with AI. Then we open the vault: eight years of TWIG, the origin stories nobody remembers the same way twice, and the predictions that aged well or badly.Topics Covered:• Why the "worst crash since the 1980s" headline doesn't hold up• AAA budgets ballooning past 400 million and the indie boom it's fueling• OpenAI's Astra model and how mobile teams are actually using it• How TWIG started and how the cast came together over 8 years• The calls the hosts got right, from Ubisoft to Roblox• The calls they got embarrassingly wrong, from Call of Duty Mobile to Blizzard leadership• Who swears the most and who never does• Eight years of TWIG's biggest arguments and running jokesCHAPTERS: 02:33 Shills04:14 Industry Doom & Gloom Clickbait10:04 Consolidation Not Doom20:45 400th Retrospective Setup22:39 Origin Stories29:35 How The Pod Evolved31:32 Memorable Moments37:33 Owning Bad Takes39:11 League Revenue Debate40:19 Things We Nailed43:02 Product Calls And Patterns45:35 Monopoly Go Inside Scoop47:01 Streaming And Xbox Caps48:19 Biggest Misses Confession56:14 Blizzard Leadership Reversal01:04:47 Who  Argues The Most?01:08:17 Kress: The Cussing GOAT01:09:24 Mice Nuts & Other TWIG Mainstays
Sep 10
1 hr 16 min
347. Questions Istanbul Founders Stopped Asking I Akin Babayigit, Arcadia Gaming Partners
McKinsey, the United Nations, Skype, Rocket Internet, Facebook, King. Then Akin Babayigit co-founded Tripledot, spun out Luna Labs, and now runs Arcadia Gaming Partners, a $100M fund he deploys alone.He left Türkiye at sixteen and never moved back, which makes him one of the few people who can talk about Istanbul as both an insider and an outsider. We get into how the ecosystem was built, why Sidar Şahin still shapes it years after disappearing, why payback windows are the wrong lens, and what he told a room of Turkish founders that they did not want to hear.Chapters 02:42 Leaving Türkiye 06:23 Building Tripledot 08:51 The Sidar myth 18:21 One trick? 20:47 First mover advantage 23:25 Payback versus IRR 28:32 What AI changes 31:43 The AppLovin dependency 40:07 fal and Layer 42:22 What Türkiye lacks 49:28 The unsexy work 54:24 After gaming 1:05:20 Türkiye and Israel
Sep 7
1 hr 13 min
TWIG #399: GTA VI Breaks Netflix, EU Targets Roblox and Zero Company's Studio Implodes
GTA VI just proved it can break Netflix, the EU just put Roblox under its strictest rulebook, and one of the best reviewed games of the year is already falling apart behind the scenes.The crew breaks down the numbers behind GTA VI's Netflix trailer drop and what it means for pre-orders, why PlayStation is quietly winning the entire hype cycle, and how rising RAM prices could delay the PS6. They also cover Gamescom's attendance numbers and the shift toward Eastern exhibitors, the EU's new Roblox designation, Star Wars Zero Company's strong launch undone by a founder lawsuit, Brian Ward's exit from Savvy Games Group, Tencent's new AI tool portfolio and NCSoft's $300 million mobile studio buying spree.Topics Covered:• GTA VI's Netflix trailer drop and the pre-order numbers behind it• Why PlayStation is quietly winning the GTA VI hype cycle• Rising RAM prices and what they mean for the PS6• Gamescom 2026 attendance and the shift toward Eastern exhibitors• The EU designates Roblox a very large online platform• Star Wars Zero Company's strong launch and Metacritic scores• The founder lawsuit quietly sinking developer Bit Reactor• Brian Ward steps down as Savvy Games Group CEO• Tencent's new AI tool portfolio for game development• NCSoft's $300 million mobile studio buying spreeCHAPTERS:01:24 Episode 400 Teaser02:08 Shills and New Content03:59 Gamescom Stats Recap07:03 Mishka Gamescom Takeaways09:28 Cologne Logistics and Hotels11:20 GTA VI x Netflix Drop17:14 PlayStation Wins the Cycle21:28 EU Targets Roblox24:56 EU Market Fragmentation28:38 Star Wars Zero Company Launch32:16 Studio Furloughs Lawsuit36:46 Savvy CEO Steps Down49:18 China AI Platform Bets54:36 NCSoft Strategy Skepticism56:10 Episode 400 Tease Wrap
Sep 3
57 min
Shooter Monthly #9: Battlefield's Hot Streak, Gears Goes Helldiving, and the Battle Pass Plateau
Shooters are having one of their best summers in years, and every major franchise still can't agree on what to do about it.The crew runs through the battle pass shakeup hitting Call of Duty, Battlefield and Overwatch, breaks down why Battlefield is quietly beating Call of Duty on Steam, and picks apart Apex Legends' run as the most consistent live service in the genre. They also dig into Gears of War: E-Day's beta results against Helldivers 2, unpack why War Bonds aren't actually battle passes, and argue about why Western studios keep playing it safe while Eastern developers experiment their way to the top.Topics Covered:• The battle pass shakeup across Call of Duty, Battlefield and Overwatch• Why Battlefield is outperforming Call of Duty on PC despite the franchise's rocky years• Ranked play, Battlefield Labs and the Elite Top 250 leaderboard• What's next for Battlefield now a new mainline entry isn't landing next year• Call of Duty's tech unification and the tradeoffs it created down the line• Apex Legends' revenue consistency, live ops machine and collab strategy• Apex's growth potential in China and Japan, and the case for reviving Apex Legends Mobile• Why battle royale modes outperform arena shooters on retention• Gears of War: E-Day's beta numbers and the inevitable Helldivers 2 comparisons• The PvP versus PvE tradeoffs facing E-Day's live service• War Bonds versus battle passes and how Helldivers 2 redefined seasons• Why Arc Raiders can't copy the Helldivers playbook• The West's monetization risk aversion versus the East's willingness to experimentCHAPTERS:01:13 Battle Pass Shakeups02:33 Battlefield Engagement Surge04:13 MAU Charts Breakdown05:28 Why Battlefield Retains06:47 Ranked Mode Returns08:44 Battlefield Next Moves11:04 COD Tech Unification Lessons14:19 Extraction Mode Debate15:35 Apex Revenue and Consistency17:00 Apex Live Ops Machine29:18 BR Movement Thesis30:20 Why Arenas Feel Worse31:17 Social Sandbox vs Zero Sum33:15 TDM Translation Problem34:06 Gears E-Day Catch Up34:54 Market Size and Modes37:07 Helldivers Comparison Debate40:51 Live Service Monetization Risks44:40 Battle Pass Changes Roundup47:51 War Bonds vs Battle Passes52:58 Arc Raiders and Extraction Limits54:33 Western Monetization Fear59:13 Next Episode Tease
Sep 2
1 hr
346. Why Mattel Wants Studios to Pitch the Uncomfortable
Mattel owns Barbie, Hot Wheels, UNO, Masters of the Universe and Street Sharks. Marcus Liassides runs its digital business, which now Roblox, Fortnite, and a licensing program that puts Mattel IP in creators' hands without approving what they build with it. This episode is about how a studio actually gets an IP deal with Mattel, and what you get beyond the logo.00:00 - Why Mattel is at a games summit01:13 - The Roblox bet04:18 - Why studios stay skeptical06:22 - AI and why IP matters more10:46 - What Mattel actually wants pitched13:57 - Where pitches go wrong17:40 - Beyond the license19:15 - MGs, rev share and dev funding23:57 - The approvals question26:44 - Barbie's UA guardrails29:29 - Exclusivity
Aug 31
40 min
TWIG #398: Gaming's 2026 Reality Check, The GTA 6 Leak Nightmare and Why Jobs Are Still Vanishing
Rockstar is fighting a leak it cannot plug, and the leaker has turned the whole thing into a token economy.Episode 398 covers a week where the data says growth and the job market says something else. Newzoo puts 2026 at 214 billion, Makers Fund closes another 250 million that looks nothing like venture capital, Google Play turns RAM into a store requirement, and Gamescom hands us Nodusfall, Palworld on mobile via Garena, and one more round of the HD on mobile argument that never ends.Topics Covered:• CyberLeek posts 16 GTA 6 clips and runs crypto-paid polls on what leaks next• Take-Two subpoenas Microsoft, Discord and Google to unmask whoever is behind it• Newzoo's 2026 forecast hits 214 billion with North America growing slowest• Why layoffs keep coming in a market still growing 6 percent• Makers Fund raises 250 million and shifts into project and UA financing• Google Play makes memory optimization a store requirement in February 2027• Opening Night Live and the endless pile of tactics spin-offs• HoYoverse reveals Nodusfall while its mobile portfolio drops 24 percent• Garena picks up Palworld for mobile and Roco Kingdom goes global• Localization and UI as the real barrier for Eastern games in the West• The HD on mobile fight nobody at the table is winningCHAPTERS:01:12 Today’s Topics Rundown02:19 Gamescom Pics and Shoutouts03:01 Sponsor Updates05:57 GTA6 Leeks16:11 Layoffs and Market Maturity20:10 Makers Fund Raises $250M28:18 Google Play RAM PSA29:29 Gamescom Opening Night Live36:16 Western Appeal Debate37:04 Roco Kingdom Goes Global37:47 Palworld Mobile Licensing38:52 Cozy Combat Audience Shift41:35 Portfolio Decline And Cannibalization51:33 Localization And UI Barriers01:01:18 Wrapping Up And Next Week
Aug 27
1 hr 2 min
345. The Good, The Bad and The Ugly of UA Financing
Everyone's telling you cohort financing is free money to scale. It's not, and the contract fine print is where that story falls apart.Josh Chandley (President & COO, Wildcard Games) sits down with Phil Mohr (CEO & Co-founder, Metica) and Martin Macmillan (Founder, Pollen Capital) to break down what cohort financing actually costs, who really takes the risk, and how founders keep getting burned by deals they don't fully understand. Martin lent almost $1B through Pollen VC with zero credit defaults over a decade. Phil looked at 40-50 games before Metica stopped writing new cohort deals altogether. Between them, they unpack the math the sales guys don't want you to run.Topics Covered:• UA financing vs cohort financing• Why receivables lending scaled down• The 80/20 mechanics of a cohort deal• Who actually takes the risk on a cohort• Cross-collateralization and disguised liens• What makes a good candidate for financing• Breakeven windows and LTV curve shape• The real annualized cost of cohort financing• How financing cost raises your effective CPI• Why finance and UA teams don't align• Getting free debt from your ad networks• Red flags in cohort financing contracts• What happens when a cohort underperforms• Debt plus equity hybrid dealsCHAPTERS: 00:00 Cohort Financing Hype00:36 Meet the Experts02:20 UA Financing Explained03:45 Receivables vs Cohorts05:20 How Cohort Deals Work09:04 Hidden Risks and Recourse11:06 Contract Traps to Watch15:39 Who Qualifies for Funding17:49 Payback Windows Sweet Spot18:54 LTV Curve and Game Types22:45 True Cost and IRR Math29:19 Financing Cost in UA Bids32:15 Data Truth and Real-Time Stops36:09 Cohort Risk And Timing37:01 Free Credit From Ad Networks38:40 Why Credit Lines Aren’t Enough43:42 VC Versus Lender Mindset47:05 Questions For Cohort Lenders53:10 Bad Terms And Red Flags56:40 Evolving Financing Stack59:25 Exit Clauses And Flexibility01:02:42 Modeling Downside Scenarios01:07:54 Debt Plus Equity Strategy01:10:18 Final Advice And Wrap Up
Aug 26
1 hr 13 min
344. The Truth About Taking Over A Company
In March 2025, Jon Bellamy became CEO of Jagex and Alexis Bonte became CEO of Stillfront. Both inherited companies with legacy, scale, and a long list of things that needed to go. This episode is about what actually happens in a games industry CEO's first 100 days.Timestamps00:00 - The first 100 days05:24 - Knowing the company09:15 - Cultural shift15:16 - Choosing focus19:33 - Public versus private24:52 - Board communication30:44 - Evaluating leaders36:15 - Head coach mode39:17 - Three success markers
Aug 24
43 min
TWIG #397: Roblox Under Fire, Apple’s EU App Store Shake-Up and Netflix Games’ Studio Retreat
Crew breaks down another packed week in games. Roblox faces mounting pressure over child safety as Congress launches an investigation, Apple rewrites its EU App Store economics while Germany forces changes to ATT, and Netflix Games keeps shrinking with two more studio closures. Meanwhile, Webtoon makes a $100 million bet on gaming, Devolver Digital heads for the exits after a brutal public-market run, and Mishka goes deep on Voodoo’s latest hybrid-casual hit. Topics Covered:• Roblox’s congressional investigation and growing child-safety pressure• Roblox’s Discord problem • What higher opt-in rates could mean for Meta and mobile UA • Apple’s new EU App Store fee structure• Webtoon buying up to 60% of RI Games Holdings • Netflix Games closing Night School Studio and Moonlit • Devolver Digital delisting after its stock fell roughly 97% • Castle Crushers, Voodoo’s hybrid-casual formula and its path toward a $100M run rate • What Voodoo’s evolution says about the French hyper-casual ecosystem• Kingdom Hearts’ new animated series and Kingdom Hearts IV targeting late 2027CHAPTERS:00:00 Welcome and Hosts01:02 Episode Agenda Preview02:37 Jury Duty and Snake Heroics04:03 Seattle SLICE Conference Plug04:48 Mishka Updates and Events06:24 Corrections on Turkey Funding09:21 Roblox Under Investigation14:03 Roblox Safety Measures Debate21:13 ATT Changes in Germany27:18 EU App Store Fee Overhaul36:56 Markets and Monetization37:29 Webtoon Buys Game Studio40:07 Funding and UA Reality43:35 Mid Market Myth Busting46:44 Transmedia LTV Strategy49:36 Netflix Games Retrenchment54:01 Devolver Delisting Lessons56:32 Castle Crushers Deep Dive01:01:11 Voodoo and France Squeeze01:06:14 Wrap and Next Week
Aug 20
1 hr 7 min
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