People are inherently insecure, people have a void into them, and they are searching to fill this gap of insecurities with entertainment, alcohol and other things. Now, have you ever thought about why people want to belong to ideologies/groups (nation, city, football team, school club)? Bcausr people want to feel more significant than they are because this gives them security. Belonging to a group provide you with protection this is what people want: security.