Debug Marketing

Two marketers need fresh topic ideas for their B2B content marketing campaign. They’ve tried brainstorming and got only stale, copycat ideas. Now they’re on deadline. Rachel has downloaded an AI ideation bot for content marketing. Dave is skeptical.

Each show illustrates a problem using short role-play stories. Here's the reasoning behind this format. And how it relates to upcoming show 1.2, which is about content marketing ideation.

In the first show of this season a marketing manager is experiencing internal friction in her B2B content marketing program. Her mentor shows her a formula for two simple sentences that will reduce the friction – put an end to the contention, pushback and procrastination – and get the program back on track with consensus and commitment from the extended team.

What's crashing your marketing program and how can you fix it? That's the subject of Debug Marketing. Each show takes on one common barrier and finds uncommon ways to overcome it.