Show notes
Welcome back to another great episode of the Dear BLK CEO Podcast. This is proof that entrepreneurs that find success are the ones who see the unmet needs and have the creativity to meet them by seeking to serve. In this episode we have, corporate worker turned influential business owner, Kara Sax. Kara is a thought and business leader who serves as CEO of Sax Agency, recognized as one of the preeminent full-service research, marketing, advertising and activation firms. Ditching the corporate ladder, she fulfilled her entrepreneurial dream, lending her voice and advocacy to underserved communities while working with companies and organizations to give transformative solutions with a focus on diversity, equity and inclusion. Today’s episode is PACKED with value! So tune in as we unravel what it means to create something great by filling those gaps that are going unseen in the marketplace. Listen to the Notes That Aren’t Being Played: [00:01 – 06:25] Opening Segment I welcome the Kara Sax to the show Bio How Kara embodies the Dear Black CEO values Kara shares the inspiration behind her creativity How Simpsons of all things comes into play Hearing the notes that aren’t being played [06:26 – 27:27] Listen to the Notes that Aren't Being Played Kara talks about her journey escaping the corporate world How Kara navigated her termination “I knew I was going to be okay” How the Sax Agency was born Seeing the missing link between edge and analytics The project that led to its inception A heart and head to serve any and everybody The experience phase Working with Debbie Allen Shifting to a collaborative experience Kara shares how she attracts ideal clients Honoring the people in your network Delusional optimism - be a little crazy The law of reciprocity Book your free consultation at: The Kas Company [27:28 – 44:14] Success is in the Service of Others How Kara as a CEO keeps Sax Agency in good shape Don’t chase profitably, define and execute it How the industry is changing in this current time Kara’s connection to the George Floyd tragedy Understanding the heart behind a company before doing business You don’t need to hide your business’ identity Focus on your work not the credit behind it Kara talks about her upcoming book - Your Win Within How to connect with Kara and her work Links below Who inspires Kara to nominate to be on this show [44:15 – 49:34] Random Round What’s your go-to ensemble to dress for success? Designer pins and broach - we ain’t here to play Mixing it up with a jumpsuit/sneaker combo What's one negative stereotype associated with Black Culture that needs to be done away with? That we need to be 10 times better than we are What’s your favorite loophole or wealth creation strategy? SEO !!! Get yourself a big digital magnet Final words Tweetable Quotes: “‘I’m not listening to the notes that are being played, I’m listening to the notes that are not being played’… I actually have to come in with my own flavor and bring some sauce that other people are not bringing.” - Kara Sax “What we realized is… It’s a collaborative exchange. Clients, plus us; my employees have to be happy… If I can’t service their creativity, their needs, their happiness, then the output is not going to be what it is.” - Kara Sax “Look to your left, look to your right, look in front of you and look behind you; and also figure out how you can be in service to them. Because this world is about reciprocity!” - Kara Sax Resources Mentioned: Your Win Within: Conquering Self-Sabotaging Behavior Connect and engage with Kara on LinkedIn, Instagram, and Twitter. Check out https://thesaxagency.com/ for the best consultation in social media marketing and web design! LEAVE A RATING AND REVIEW on Itunes and subscribe to get first access to every inspirational story shared on the show and share with friends and family. Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. You don’t have to be anyone other than who you are to be a world-class CEO!