It was late 2010 – Craig found himself wandering around the bookshop adjacent to the Cathay Pacific lounge at Singapore airport. He was looking for an actual book to read on the flight home to Hong Kong, which is when he first discovered Blue Ocean Strategy.
Today, Craig encourages us all to think before doing.

All Weather | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.