Scouring the archives, Craig dusted off one of Bill Bernbach’s most famous speeches.
He delivered it to the Engineering Society of Detroit, Michigan on October 23, 1980.
The title of his speech that day was FACTS ARE NOT ENOUGH - attached.
Bill’s words continue to resonate. As profound now, as they were then.

Pitching | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.