Some of you may have heard talk of The Service-Profit Chain or simply, the SPC.
If you always wanted to know or were perhaps bashful to ask, today Craig unbundles the SPC.
He’ll discuss what drives success, growth, value in service businesses such as ours?

DDBooks | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.