July 13, 1985, a Saturday, Craig could not get off his sofa.
U2, the ‘Band of the Year’, as Rolling Stone magazine described them at the time, were playing at Live Aid in London, a benefit concert to raise funds for the relief of the 1983 – 1985 famine in Ethiopia.
Fast forward to today, U2 is still inspiring Craig, based on his study of the famous HBS case - Bono and U2. He offers some positive thoughts in these straightened times.

Leonardo Lessons | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.