Dr. Poornima Luthra, Author, Educator and Keynote Speaker, joins Sima Vasa to make the evidence-based case that DEI backlash is rooted in fear, not fact, and that most organizations have never done the systemic work required to make inclusion stick. Poornima draws on two years of primary research — interviews, discourse analysis and emotion coding — to identify five core fears driving resistance and explains why reframing DEI as uniqueness, fairness and belonging changes the entire conversation. She also covers what active allyship actually requires and why homogeneous organizations can’t generate the innovation that today’s business environment demands.Key Takeaways:Resources Mentioned:“The Art of Active Allyship” by Dr. Poornima Luthra — https://www.amazon.com/Art-Active-Allyship-Behaviours-Inclusion/dp/8797290327Dr. Poornima Luthra TED Talk (2019) — “Why GQ is the kind of intelligence we all need” — https://www.ted.com/talks/poornima_luthra_why_gq_is_the_kind_of_intelligence_we_all_needThanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.#Analytics #Data #Strategy