Get in Touch with Dan by Texting Now Ever wonder how a brand story becomes a life story? I sat with Dr. Roseann Hassey—P&G alum, Reebok leader in women’s fitness, and University of Cincinnati professor—to trace the thread that ties marketing, travel, and purpose together: people first, always. We begin with origins that aren’t tidy: a first car she never got to drive, a tight early job market, and the moment she chose brand management because it felt like leading the communities she alre...