Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep. Show Links: <ul>
<li><a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878">Follow Cyberly on Apple</a></li>
<li><a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg">Follow Cyberly on Spotify</a></li>
<li><a href="https://www.linkedin.com/in/blythebrum/">Connect with Blythe on Linkedin </a></li>
<li><a href="https://www.linkedin.com/in/taugenthaler/">Tom’s Linkedin</a></li>
<li>Tom’s Website: <a href="https://theinfluencemarketer.com/">The Influence Marketer</a>
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<li><a href="https://www.youtube.com/watch?v=se9oZgoZn4I">Tips for Measuring Truck Driver Recruiting </a></li>
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How Truckers Can Protect and Profit From Their Content

Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.