In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Show Links: Connect with Tim Dooner on Twitter, Linkedin, and Tiktok.  Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight.  Show Links: Connect with Nate Shutes on Twitter and Linkedin Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today’s show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing.  Show Links: Connect with Margo Waldie on Linkedin Follow the Cargo Margo show on Linkedin Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her  website or on Linkedin, YouTube, and TikTok. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool.  Also in this episode:  →The logistics of fine art shipping →Return logistics in eCommerce →Disaster logistics for Hurricane Ian Show Links: Check out Fine Art Shippers’ website and follow them on Linkedin, Facebook, Twitter, YouTube, and Instagram Connect with Brian Taylor on Linkedin, Twitter, and his company Hafback’s website Donate to help the victims of Hurricane Ian:  IanResponse.org fund Feeding Tampa Bay Salvation Army Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.  Also in today’s show:  →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating →Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid →The logistics of the internet (which involves some of the same methods used hundreds of years ago!) Show Links: Connect with Michelle LeBlanc on Linkedin and Twitter Follow Drop and Hook on Facebook, Instagram, and their website Connect with Nick Klein on Linkedin Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Most companies think about content marketing wrong. Some common misconceptions include:  –“Too expensive” –“I don’t want to manage/invest in it” –“What's the ROI of this one blog post? Or a podcast?” –“The barrier of entry is too difficult”  We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center? Also in today’s show:  →Disney Logistics →Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight Show Links: Connect with Thomas Wasson on Linkedin Follow Thomas’ show, Loaded and Rolling Freightwaves Top 100 Companies in Freighttech Moving the Liberty Tree Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.  Also in today’s show:  →Pam Simon is telling us what to expect at the next Manifest conference →Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week →How fantasy football keeps the Yahoo brand afloat Show Links: Register for Manifest: The Future of Logistics Connect with Pam Simon on Linkedin Connect with Justin Martin on Twitter Follow Back the Truck Up on Tiktok, Twitter, and their website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

It feels as if we’re just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage.  In this episode, we’re breaking down:  →Why the smartest companies are prioritizing MOPs aka marketing operations →Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments →Carrier Source CEO Rob Light is telling us all about how to get *positive* reviews  →What Facebook/Meta CEO Mark Zuckerberg is planning for virtual reality Show Links: Connect with Scott from Weather Optics on Linkedin and their website Connect with Rob Light from Carrier Source on Linkedin and their website Watch Blythe on Freightwaves Now breaking down Facebook CEO Mark Zuckerberg and how he thinks about content moderation  Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Economic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.   Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z.  Connect with Nadine Nocero on Linkedin and her company Sync Show Connect with Wasim Munayyer on LinkedIn Curiosity Stream Return of the Trade Wars episode Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings.  Other topics on the show? We got you covered there too with how to make sure your SEO strategy is working FOR you ad not against you plus the latest with the new AI image generator tools and how we can use them in freight.  Flexport’s top supply chain influencers Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTube Join the Midjourney beta on Discord to create your own AI images Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices