Send us Fan Mail In this episode, we sit down with Lina Gallagher, a leader in e-commerce who has spent over a decade shaping online retail in the Middle East. This conversation is full of insights for brands looking to expand into the region and stay competitive in a changing digital landscape. Lina explains why brands that do not adapt to local markets struggle to survive and how WhatsApp marketing has become a key tool for businesses in the region. She also shares the challenges of compet...