Send us Fan Mail In this episode of CX in the Wild, we sit down with Ali Raza Shah to unpack a major shift that is reshaping our industry. Across the world, operators are struggling to monetize 5G and many already see it as the final generation built by carriers. As we look ahead, it is clear that the next wave of networks will be shaped by the industries that need them most, from healthcare to energy to real estate. We explore what this means for people and for the future of work. As ...

Send us Fan Mail We continue our journey across continents and cultures, and this episode brings us together with Ladislau Batalha, a trusted leader who is helping shape the future of experience worldwide. From Dubai to Lisbon, Brazil to Vietnam, we see firsthand how our community is growing, connecting, and redefining what it means to create meaningful experiences in a world where expectations are rising fast. In this conversation, we explore the expanding intersection of CX and AI, t...

Send us Fan Mail Vietnam is one of the few places where customers can spot weak value almost instantly. In this episode of CX in the Wild, we’re in Ho Chi Minh City with Amalia Goux, a Romanian CX strategist who has spent the past eight years helping brands design experiences that genuinely resonate with Vietnamese consumers. We dig into why “value for money” in Vietnam isn’t just about price, it’s a mix of quality, social cues, cultural expectations, and the kind of community word of mouth t...

Send us Fan Mail From Dubai, a new generation of CX leaders is shaping the future with people, culture, and purpose at the core. In this episode of CX in the Wild, we sit down with Ahmed Hatem to explore why customer happiness is more than a metric. Ahmed represents the rising wave of leaders who see customers first as human beings and believe empathy is the foundation of trust. Our conversation explores why younger professionals naturally lean into customer centricity, how UAE’s vision cre...

Send us Fan Mail Rebranding isn’t just a marketing exercise, it’s a catalyst for transformation. In this episode of CX in the Wild, we explore how the smartest organizations use brand evolution to fuel growth, win new markets, and stay ahead of changing customer expectations. From the lessons hidden inside the controversial Jaguar rebrand to the often-overlooked power of personal branding in the digital economy, this conversation uncovers why the future belongs to brands that have the courag...

Send us Fan Mail The next generation of leaders is shaping the future of customer experience. In this episode of CX in the Wild, we meet Diogo Miranda, a young professional at Altice Portugal whose journey shows how curiosity, courage, and risk-taking fuel growth. From navigating university during the pandemic to stepping into a high-impact corporate role, Diogo proves that learning and practice must go hand in hand. We discuss why risk-taking matters, how education and experience build con...

Send us Fan Mail Boris Petrovitch Njegosh, founder of R GENERATION, shares how the rise of remote work, AI and digital nomadism is transforming both business and life. From leading design thinking projects for global brands to helping small companies harness AI strategies, Boris has embraced agility over long-term planning and shown how small, fast changes can outperform traditional corporate playbooks. We explore how AI enables people to work less while delivering more value, the cult...

Send us Fan Mail On this episode of CX in the Wild, we sit down with Manuela Doutel Haghighi, Director of Global Customer Experience and Success at Microsoft. With experience spanning continents and industries, Manuela shares how organizations can move beyond generic talk about CX to real-world practices that deliver measurable impact. From shifting insurance models to healthcare innovations, and from the growing importance of employee and partner voices to the future of B2B customer experie...

Send us Fan Mail Rebranding is not about changing colors or updating a logo. It is a decisive move to align with the future. In this episode of CX in the Wild, our guest Peter Guirguis joins us to explore how brand evolution fuels growth, builds emotional connection, and positions organizations to succeed in a shifting marketplace. From global brands redefining their identity to service firms igniting new energy within, this conversation breaks down the strategies behind bold brand pivots, t...

Send us Fan Mail Filipe Ramos, CEO of Science4you, brings a powerful perspective on how play can drive the skills needed for tomorrow’s world. His approach combines STEM learning, creativity, and family connection to create products that go beyond entertainment, shaping problem solvers who will thrive in the decades ahead. The discussion explores how small and medium enterprises can leverage AI for growth, why early learning is a cornerstone of innovation, and how cultural insight fuels glob...