In this episode, I sit down with Bernie Leas, the VP of Operations at Balsam Brands, a global eCommerce retailer specializing in holiday and home décor. Together, we&apos;ll delve into the fascinating world of seasonal marketing and uncover the strategies that drive success.  Explore topics such as strategic planning, supply chain optimization, and building cross-functional teams, all of which play a vital role in achieving impactful seasonal campaigns.  Discover how Balsam Brands prioritizes a people-first approach, fostering a culture of growth, authenticity, and community impact that brings joy to customers worldwide. Don&apos;t miss out on this opportunity to enhance your understanding of seasonal marketing strategies and their potential to create a lasting impact.

How can businesses strike a balance between humanity and technology?

The podcast goes where the work is happening. Dennis talks to the people crafting the best customer experiences and tackling important industry challenges. On location, across sectors, across the world. What they figured out, what it cost them, celebrate their success, and learn what they would do differently.&nbsp;