Join me and Anton Koojiman, founder of BeAddy, an online media planning tool that provides software for advertisers and agencies to organise their online advertising through media planning. Anton discusses the pain points of marketing professionals and emphasizes the need for transparency in marketing metrics, giving media buyers a CX advantage. He saw the need for small businesses to scale up their operations and continue to innovate. BeAddy contextualizes CX marketing metrics where ad spend is, helping businesses achieve their CX goals.  Tune in to learn more about the exciting world of customer experience and how BeAddy is making a difference.

How can businesses transition from a focus on delivering faster, better, and  cheaper products to enhancing their overall business operations and capabilities?

The podcast goes where the work is happening. Dennis talks to the people crafting the best customer experiences and tackling important industry challenges. On location, across sectors, across the world. What they figured out, what it cost them, celebrate their success, and learn what they would do differently.&nbsp;