Cutting Through the Clutter
Cutting Through the Clutter
Cyndee Woolley
 Hosted by Cyndee Woolley, president and founder of C2 Communications, Cutting Through the Clutter delivers powerful insights into crafting messages that truly connect. Drawing on her 25+ years in marketing and public relations, Cyndee shares strategies for engaging target audiences, building impactful campaigns, and driving action—whether it's boosting sales, inspiring votes, or fostering community pride. 
Girls Who Count: Empowering the Next Generation in STEAM with Charmaine Klein
Charmaine Klein, STEAM Chair, AAUW Greater Naples Branch In this episode of Cutting Through the Clutter, we’re joined by Charmaine Klein, the STEAM Chair for the Greater Naples Branch of AAUW, where she’s led the STEAM Girls Count program for over 28 years. Charmaine shares her insights on the importance of mentorship, how programs like STEAM Girls Count inspire young girls to pursue careers in STEAM, and the vital role community support plays in lifting women and girls to new h...
Apr 23, 2025
14 min
Leading With Purpose: Kari Hodgson's Vision for a Sustainable Workforce
Kari Hodgson, Solid Waste Director, Collier County In this episode, we sit down with Kari Hodgson, a passionate leader in the solid waste industry, to discuss the importance of sustainability, recycling, and community service. Kari shares her journey from environmental science to a rewarding career in public service, offering valuable insights on the diverse career opportunities in solid waste management. We dive into the growing role of technology in the industry, the need for...
Apr 16, 2025
30 min
Messaging Magic: How to Speak Directly to Your Customer’s Mind with Chris Silvestri
Chris Silvestri, SaaS Messaging Strategist and Conversion Copywriter, Conversion Alchemy In this episode of Cutting Through the Clutter, we’re joined by Chris Silvestri, the founder of Conversion Alchemy and a leading expert in B2B SaaS messaging and conversion copywriting. Chris has helped over 50 SaaS brands – like MOZ, ServiceCore, and ShortStack – refine their messaging, optimize user experiences, and achieve impressive increases in conversions. Chris shares insight into his...
Apr 9, 2025
29 min
Art Meets AI: The Future of Creativity
Heather Olson, Director of Online Teaching Learning at Florida Southwestern State College; Nathan Harper, Professor of Digital Arts, Creative Technology, and Fine Art; Lambertus Van Boekel, Professor in the Fine Arts Department In this episode, we’re exploring the fascinating intersection of art, technology, and AI with three brilliant minds from Florida Southwestern State College: Heather Olson, Director of Online Teaching & Learning, who teaches Happiness in the Age of AI; Nathan Harper...
Apr 3, 2025
39 min
Lights, Action, Community: The Role of Theater in Social Change with Karla Hartley
Karla Hartley, President and Producing Artistic Director at Stageworks Theatre; Adjunct Instructor in the Department and Theatre of Dance at the University of Tampa From leading Stageworks Theatre to empowering local artists, Karla Hartley is redefining the impact of theatre on community and culture. As the President and Producing Artistic Director of Stageworks Theatre, she’s bringing powerful stories to the stage, creating educational programs for at-risk youth, and fostering l...
Mar 19, 2025
25 min
Scaling Success: The Power of Creativity and Analytics in Business with Treda Moon
Treda Moon, Founder of Maven Bookkeeping Service LLC and Bookkeeper/Accountant, Maven Bookkeeping Service LLC, a business leader with over six years of experience at the intersection of creativity and analytics through Bookkeeping and Accounting. In this episode, we talk with Treda Moon, founder of Maven Bookkeeping Service, who shares her journey from fashion design to bookkeeping and how creative thinking helps businesses thrive. Join us as we discuss her backstory and her love for creat...
Mar 5, 2025
37 min
Make it shorter and make it funnier: Film Production Tips from Heerak Shah
In this episode, we sit down with Heerak Shah, an award-winning filmmaker and educator with a diverse background spanning Bollywood, independent films, and television. Known for his work on The Ice Man and the hit sitcom Metropark, Heerak shares his unique journey in filmmaking, offering insights into the creative process behind his most notable projects. We also explore his experiences teaching the next generation of filmmakers at the University of Central Florida, discussing ...
Feb 26, 2025
31 min
Building a Winning Team with Coach Matt Poland
Matt Poland, Head Coach and Sporting Director, FC Naples, Matt Poland is the Head Coach and Sporting Director of FC Naples, bringing years of experience in leadership, strategy, and player development. Get ready for an in-depth conversation with Matt Poland, the Head Coach and Sporting Director of FC Naples! In this episode, we dive into what it takes to build a winning team – not just on the field, but in life. Coach Poland shares his insights on motivation and why passion and hunger ...
Feb 19, 2025
22 min
Does Recycling Make You an Environmentalist? A Deep Dive with Edgar Castro Tello from the City of Tampa
In this episode, we talk with Edgar Castro Tello, Recycling Coordinator for the City of Tampa, who is passionate about making sustainability accessible to everyone. Join us as we explore Edgar’s journey in environmental advocacy, creative recycling education, and the impact of digital communication on sustainability efforts. Whether you’re passionate about environmentalism, looking for fun recycling tips, or curious about how cities adapt to changing social media policies, this ...
Feb 12, 2025
36 min
Behind the Scenes With the Next Generation of Media
In this episode, we talk with Emma Longwell, a Media Production and Management student at the University of Central Florida. Working as a Student Assistant at UCF’s Tutoring Center, a Podcast Production Coordinator for C2Communications, and a Reporter Intern Correspondent for the Apopka Voice, Emma has a busy schedule alongside classes. Despite her busy schedule, her passion is what motivates her to take advantage of every opportunity she is given. Emma gives insight into what ...
Feb 5, 2025
14 min
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