This episode is all about business strategy—what it is, why it's important, and how to create a strategic statement that can effectively guide you and your team to achieve your company's vision. 

In the first half of the episode, Glen and Eric discuss the ins and outs of strategy and share the five main parts of a strategic statement. In the second half, Glen and Erin use Erin's company Afternoon Tea & Copy as a  model during the on-air workshop so you can hear how all of the parts fit together. We encourage you to take notes and think about how you can apply these exercises to your own business to get more clarity regarding your goals, your offerings, and your customers.

If you'd like to learn more about the strategic exercises and frameworks used in the episode, you can find the strategy statement framework maps at thinkitdone.com.

For additional resources and the Customer Obsessed Newsletter, visit us at customerobsessed.net.

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