https://www.youtube.com/watch?v=VggrIor8nR8 Today I received two more e-mails that I would like to take as an opportunity to send an appeal to all those who see or hear this.  Please close your customer defense department!  Yes, it may be possible to get someone to open an email with certain words in the subject line, but the point of such an email should be to give someone the information they actually want to read.  No one wants to receive or read a reminder and that leads to negative associations. At the moment, we keep getting emails with the subject final reminder!  final reminder!  Whenever we see such an email in our inbox we immediately get bad feelings.  After all, what is it that we don't want to experience?  We don't want to have our bank account blocked, we don't want to be informed that our job or apartment has been cancelled or that we have received a notice because some lawyer thinks that he can make money with us.  So if you think you have to send an email with the subject final reminder, be prepared that it will end up permanently in the spam filter of the recipient.  We're all a bit down at the moment because of the things that have happened in the last few months and many people are actually struggling with really serious problems.  The last thing you want to look at are emails where you get a final warning as subject line, only to find out that it is a promotional email with a completely different content than the subject line suggests.  How can you really think that you can positively convince someone to buy a product with a subject line like "final reminder"?  To me this is like jumping in front of people with a stick and then asking them the question "will you marry me or should I use this?" There is an old saying that goes something like this: Better to lose a good friend than to miss a good joke!  If you make fun at the expense of other people or try to gain their interest under false pretenses, you can be pretty sure that you will end up in the spam filter.  Don't do it!  Even if 100 percent of your recipients would open an email with a scary subject line, it won't bring good results. One of the three most important components of attracting new customers is creating goodwill with that customer.  And you can't do that by scaring them!  Because we all have enough fear already, don't we?  When you're dealing with a potential client for the first time, think of it like going on a first date.  Would you go on a date with someone at a bar, then kick down the door and run up to them and yell at them?  Probably not, right?  You'd rather try to have an interesting and relaxed conversation.  You would smile. You would ask interesting questions that the other person really wants to answer.  I think the number of people who have tried to convince someone to meet you a second time with an anxiety contest is very small.  Most people are struggling and sensitive.  We have all noticed in the last few months or years that our world has changed completely.  Often not for the better. And I think everyone who watches or listens to this has a clear idea of what they are no longer willing to accept.  In my case these are emails with the subject final notice.  These and their senders will now all be sent to the spam filter by me and this will perhaps in the future lead to the fact that people will no longer try to entice their potential customers with supposedly clever subject lines to open a content that one would not want to read after such subject lines.  Rather, we believe that showing customers that you can actually help them by providing them with helpful content is a great way to win them over.  And we don't want to scare anyone just to make money.  So if you have any questions or suggestions about the content in this video, feel free to email us.  We always reply personally and usually within 24 hours.  If you need more customers, just subscribe to our YouTube channel.  And if you need faster and better results, just check out the Premium Course on our website.  That's it for today.  Thanks for your attention and see you in the next video!