Show notes
https://www.youtube.com/watch?v=AHOwB_iNz-4 Okay, today let's try a conversation. A conversation usually consists of at least two people. So for this video we need a second person. But the second person doesn't necessarily have to be someone else. In fact, in our case, it's enough if we simply select a second voice using our automation solution for generating human-sounding voices. In this case, it is our own voices that we have automated through a vendor. A few years ago, technology like this would have been totally unthinkable, but today it's easily possible. Even if you have a totally outdated computer and a small budget, there are currently one or two providers that offer such software on a monthly basis as an online solution. However, we expect this to change in the next few years as content like this increasingly takes over the Internet. A conversation of two people has another advantage. One person can ask questions that the other person can answer. What exactly do you mean by that? Well, quite simply, I can talk to you here now and I can answer the question you just asked me. I can explain to you how it all works and if that is also interesting to the viewers then they will watch this conversation to the end. Based on the statistics of the different video formats we use, we can then determine what worked particularly well and what was less well received. Aha, so that means we try different things to find out what works particularly well? Yes, that's the idea behind it. A lot of people have their hearts set on a particular form of presentation. The problem with this is that you are often completely wrong! What exactly do you mean by being completely wrong? Well, let's take a concrete example. This video here is an automated solution. There are other automated solutions such as the animated videos we created a few days ago. There are also so-called whiteboard videos where a person stands in front of a whiteboard and draws stuff. And then there is also the so-called screencast where you film the screen of your own computer to demonstrate or explain something. Depending on the video format you choose, you might get different results. That's why we always vary our production process a little bit to find out what works especially well. And you can see that from the statistics? Yes, exactly, but the stats are only part of the equation. The more important part is the question of whether what we are doing is actually working. We call this a self-fulfilling concept. And what does such a self-fulfilling concept look like? Whether a self-fulfilling concept works or not can be seen in the approval of the viewers. For example, our video content here is designed to convince members of our premium course that you can win customers with automated video content. And what does it mean when one of these viewers buys the premium course? Well, I would say it means that he convinced himself that it works and that's why he bought the course. Exactly! He has pre-qualified himself. We don't have to convince him that automated video content is the way to win customers, because we've already won him over with that automated content. And because he knows that it works and has already worked for him, he will now have the decisive motivation to use it for his own customer acquisition as well, right? Yes, that is the idea behind it. We look at the statistics and then we talk to the people we convinced to buy about what exactly they need, what their biggest problem is about automated customer acquisition and what their goal is for the next twelve months. This has already worked well for our MQL programming courses over the last seven years, and it's a great way for both parties to tailor the content as best as possible to the actual need. Okay, that's it for today. If you need more customers, feel free to subscribe to our YouTube channel. If you need faster and better results, then just check out the premium course on our website. If you have any questions or suggestions about the content in this video, just send us an email. We always reply personally and usually within 24 hours. Thank you for your attention and see you in the next video!



