Of course, you have to make some adjustments to make it work that way, but in the grand scheme of things, it's all about providing the most relevant content possible for your own target audience.  And if you are able to convince someone that you can actually help them for an investment of just five cents, then you don't need to persuade him or her to buy from you. And that's because you've already helped them with the content from your video. And then it's not particularly hard to convince someone that you are the best choice.  Your competitors probably don't do it that way.  Or they focus on the people who already want to make a concrete purchase decision and are looking for specific product names.  In fact, it makes sense to pick people up where they are in the early stages of decision making.  Why not help them before your competitors target these people? Good for us, right? We've all heard here over and over again in recent years that the vast majority of people now use their mobile devices to search Google and the like.  But what the numbers from our ad show is that a very large and not negligible portion of our customers actually watch our YouTube videos on a TV.  Not particularly surprising really, after all Netflix and Co are in pretty much every household today.  What many people may not know is that it is even possible to publish your own video content on Amazon Prime.  We've been doing this for a few years now with our programming videos, and if you can tell someone that your company's content is published on Amazon, that will usually help your potential customers receive this information positively.  Just a few years ago, the only way to position yourself as an expert was if you had a book or a degree to show for it.  But today, you can have that much easier.  For example, we've reworked YouTube's programming videos a bit and uploaded them to Amazon's video hub.  Depending on what country you are in, you should be able to find our video content for the terms MQL4 programming or MQL5 programming on your own TV on Amazon Prime.  But whether you're posting your customer acquisition videos on YouTube or Amazon Prime Video, it obviously seems that a not insignificant portion of viewers are consuming this content on a TV.  So it makes sense to evaluate the available analytics tools for our ads a bit more closely, because they also provide a lot of helpful information about the preferences and characteristics of your target customers.  Okay, that's it for today.  If you have any questions or suggestions about the content in this video, feel free to send us an email.  We always respond ourselves and usually within 24 hours.  Thank you for your attention and see you in the next video!