Randi Smith is the owner & cake designer at Sugar Euphoria - a wedding cake and dessert boutique located just outside of Raleigh, NC. They create each cake and dessert bar from scratch to suit their clients' unique styles. Their wedding cakes and beautifully styled dessert bars are designed by drawing inspiration from nature, color, and nature.   On another note, she is an island girl who is passionate about celebrating life's big moments. When she's not working with her wonderful clients, you can catch her watching reruns of A Different World.    Today, Randi shares major takeaways about building your unique business brand in order to attract your dream customers:   1. Mission and vision - Infuse your story along your website and social media for your clients to walk into. Use your personal "whys" and client stories to weave a powerful story. 2. Captions - Especially on creative industries - people are highly reliant on visuals but storytelling needs to go beyond. Add engaging and valuable stories behind every photo. 3. Brand voice - Dig deeper into who you really are and show up authentically. People will likely to buy more from people they relate and connect with. 4. Embrace change - Just like you, your brand will grow and evolve. Be open for necessary tweaks to improve your brand for the better.   Check them out on -- Instagram: http://instagram.com/sugareuphoria Website: https://sugareuphoria.com/ Pinterest: https://www.pinterest.com/sugareuphoria/pins/ Facebook: http://facebook.com/sugareuphoria   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Elaine Timms is a self professed Pinterest nerd and the creator behind Elaine Timms Creative. She fell in love with Pinterest back in 2010 when it first launched when began pinning for personal use (there can never be too many recipes!!). Then, Elaine discovered the power of Pinterest when she started sending thousands of pageviews to her own blog. Elaine then started helping others do the same thing and it’s snowballed from there.   Here are the four pillars she shared with us today in order to grow your business using the power of Pinterest marketing:   1. Content - Always think about the most efficient ways to lead your ideal people take the actions you want them to take - like great content and call to action. 2. Keywords - To be easily discoverable, keywords that are most likely to be used by your ideal customers and sprinkle them around your website content as well. 3. Consistency -  Just like other social media platforms, you can use apps like Tailwind to schedule your content. Save time and energy through batching. 4. Images - Just like Instagram, Pinterest is highly focused on imagery and aesthetics, so plan out the ideal story you want to show your target audience.     Check them out on -- Pinterest: https://www.pinterest.ph/elainetimmscreative/ Instagram: https://instagram.com/elainetimmscreative Website: https://elainetimms.com/   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Toronto native, Jas Takhar, has been in the sales and service industry for over 25 years. Soon after deciding to try his hand in real estate, he co-founded the REC, and in the course of 15 years, has successfully propelled his team to the 1st place position in Canada under Royal LePage.   With 25 realtors and 10 support staff, the team advises and assists over 700 buyers, sellers and investors, yearly, across the Greater Toronto Area.  Jas’ area of expertise is in helping investors build out their real estate portfolios.    For this episode, Jas talks about some major takeaways about the process of turning interested prospects into advocates:   1. Stand out - Produce content that is comes naturally to you - this will help attract the right clients. 2. Educate - Rather than doing hard sell, remove the friction and make sure that your audience can feel that they're making an informed decision when buying from you. 3. Wow factor - Always have the mindset of providing valuable product/service that exceeds the expectation of your clients.. 4. Know your clients - Find out what your clients are looking for, this is essential to provide the "wow" factor.  5. Abundance mentality - Make sure that your cup is full in order to give your best to the people around you.   Check them out on -- Instagram: https://www.instagram.com/jastakhar13/ Website: https://jastakhar.ca/ Youtube: https://www.youtube.com/channel/UCeTC3EpDmLXarqYKNOWyCvA Facebook: https://www.facebook.com/jastakhar13   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Katie Corbett has been a professional writer for 11 years. More specifically, as a current customer case study writer, she is great at asking strategic, open-ended questions that bring out the authentic quotes and anecdotes one can use to market a product or service with an engaging, personal touch. Katie can efficiently draw narratives together in a format that showcases an entrepreneur or professional at their best and positions their products and services to be noticed by prospects.   In this episode, Katie shares with us some notes to remember when gathering and writing your top quality testimonials.  Here are the key takeaways from today's episode: 1. Find the right opportunity - One important time that most business owners miss when asking for testimonials is when a client or customer gives your service a compliment. This is a high time when they're overflowing with happiness and could write a vibrant review. 2. Ask the right questions - There are specific questions that will improve your chances of getting quality feedback. Help them remember what part of the story they may want to share. 3. Use different platforms - Be creative but also be mindful of wherever you want to do business - your website, google, social media, newsletters, among others. Choose one that most likely will attract your customers. 4. See it as a process - To make the testimonial process a bit smoother, make it part of your official process. A script would be a great way to do it.   Check her out on -- Website: https://dydcareercoaching.com/ LinkedIn: https://www.linkedin.com/in/katie-m-corbett?trk=public_profile_samename-profile_profile-result-card_result-card_full-click   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Do you ever wonder how social media affects your mental health? For Lauren, this question had been the center of her work for the past decade - exploring the intersection of mental health and social media use.   Give this episode a listen if you want to take back control of your life from the spell of infinite social media scrolls and live your life with more intention.   Here are the four major takeaways Lauren shares with us about what to keep in mind to build a better relationship with social media: 1. See it for what it is: Most importantly, be aware of the fact that social media was designed to keep you engaged as long as possible. 2. Create more than you consume - Focus on your own creation than other people's. Keep in control. 3. Keep your phone on greyscale - To stop your brain from overindulging the candy-colored realm of social media, keep it dull and boring. Impose the idea that real life is still so much better. 4. Consumerism and envy is real - Contentment is almost impossible there. So stay away from the feelings of envy.   Check them out on -- Website: https://laurenellman.com/ https://perfckedpodcast.com/ Instagram: https://www.instagram.com/laurenellman_/ Facebook: https://www.facebook.com/TheLaurenEllman   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Amanda Joyce Weber is a mindset and sales coach. She helps online business owners, like you, who are struggling behind the scenes to cultivate the mindset they need to land dream clients and make money on repeat. Through one-on-one coaching and her signature Sincere Sales method, sheI supports women who feel like “nothing is working” to shift their mindset so they can own their expertise, put themselves out there, gain visibility, and close sales on repeat to thrive in both life and biz.   In this episode, Amanda talks about the top strategies to land the right clients for your business:   1. Facebook groups - Start hanging out on platforms where your target clients are, facebook groups are a great way to start. 2. Answer questions - Offer valuable tips and connect with the people you're looking to serve. 3. Assessment call - Give free assessment calls and let potential clients see how working with you will be like. 4. Asking for referrals - Let people know that you're open for business and be really clear about what you do. 5. Ask for the sale - Directly state the sale details and ask them whether or not they want to continue.   Check them out on -- Website: https://amandajoyceweber.com/ Instagram: https://www.instagram.com/amandajoyceweber/ Facebook: https://www.facebook.com/amandajoycewebercoaching/   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

anet Bartoli is a Managing Partner of The Bartoli Consulting   Janet has over 25 years experience in digital marketing and a deep expertise in natural search optimization & strategy. Janet has a wide variety of experiences in both strategy and implementation, and has been at the forefront of the ever-changing digital marketing landscape, assisting large enterprises achieve their online marketing goals through a mix of online marketing strategy, analytics and optimization.   Today, she talks about the best tips on optimizing your website using search engine optimization:   1. Content strategy - Develop one topic each month (for at least six months) that is unique and valuable with your audience. 2. Google search console - Look at your analytics at least monthly to see issues and trends. Evaluate your traffic to improve your systems. 3. Quality content - Make sure you produce great content that people will enjoy reading and find value from. Study two or three of your competitors and do better. 4. Conversion focused - Design your sites in a way that your visitors can easily take action on every page - insert call to actions (CTAs).     Check them out on -- Website: https://bartoliconsulting.com/ Instagram: https://www.instagram.com/bartoliconsultinggroup/ Facebook: https://www.facebook.com/janetbartoli/   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Does hearing the words "Email Marketing" overwhelm you?   Have you tried it and having trouble seeing the return of your investment? Thinking of integrating it next on your business?   Then, this episode is for you.   Kabrina Budwell is the founder of Kabrina Budwell Consulting, a consulting firm that focuses on helping her clients create, capture, and nurture Subscribers into paying Clients. She specializes in lead magnets, quizzes, Messenger Bots, and funnels in order to create automation and scaling opportunities in the businesses that she works with.    She takes the scary overwhelm out of technology to show you how systems can work together and make your business run smoother and your life easier.   In the 57th episode, Kabrina talks about her major tips when it comes to using email marketing in your business:   1. Map it out - Talk to your prospect clients as if you're a tour guide showing them the paths and destination.   2. Meet them where they are - Take the pressure off and work with people on their own levels. Keep it as simple as possible.   3. Tell stories - Give people value. Value = Trust.   4. Right frequency - Normally, send out emails at least once a week. For beginners, twice or once a month could be a good start.   Check them out on -- Website: https://kabrinabudwell.com/ Instagram: https://www.instagram.com/emailmarketingguru/ Facebook: https://www.facebook.com/kabrinabudwellconsulting   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Elizabeth Clark the owner of Chair Decor and More, an event rental firm located in Toronto, looking to share her love of weddings with her clients.  In this Episode Liz shares takeaways about growing your business by fully embracing the significance of failure: 1. Create a failure-friendly culture - Value every failure and see it as a learning opportunity to improve your systems. 2. Focus on solutions - Don't dwell on what happened but focus on what you're gonna do about it. 3. Be comfortable with letting go - While it's absolutely nerve-racking, remind yourself that it could give you new perspectives and see blind spots better. You could also focus on what you do best. 4. Take feedback from clients and employees  - It's important to have honest relationships with the people you work with. Learn the habit of taking constructive criticism and actually using it to be more aware and accountable.   Check them out on -- Website: https://www.chairdecor.com/ Instagram: https://www.instagram.com/chairdecor/ Facebook: https://www.facebook.com/elizabethclarkevents/   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/

Ruchika tried a lot of roads (from Computer Science to a restuarant business) before landing into the Hair and Make Up Industry 14 years ago. She is passionate about using it to create higher self-image of themselves. Now, Ruchika is the CEO of LeSonne Bridals. She leads a a team of dedicated Hair Stylists, Make-up Artists and Henna Artists - turning innovative ideas into reality. They are driven to design and produce breathtaking looks, styles and images. In this episode, Ruchika shares several tips to overcome limitations when starting your own business in the beauty and bridal industry: 1. Overcome Your Limiting Beliefs - It's easy to believe the voice inside your head that says that you don't have what it takes to be successful. Work  it off with experience and consistent practice. 2. Build Your Team - It's important to choose the right people to have on board. Most importantly, those that have the same virtues as you. 3. Know Your Worth - Be firm with your prices and what you're worth. 4. Solidify Your Brand - Attract the right clients for you by efficiently communicating the authentic values and style of your services. 5. Learn From Your Mistakes - As an entrepreneur, you have to be willing to fail. But most importantly, use them as stepping stones to strengthen your business.   Check them out on -- Website: http://lesonne.com/ Instagram: https://www.instagram.com/lesonne_bridals/ Facebook: http://www.facebook.com/LeSonne   Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/