Culture Architects™
Culture Architects™
David J. Friedman
46. Aligning Values, Beliefs, and Behaviors to Drive Results w/ Ann Melinger (Part 2)
27 minutes Posted Nov 24, 2025 at 5:15 am.
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Part Two picks up with the leader’s job of clarity and a practical discussion of value types (core vs. permission-to-play, aspirational, accidental) and how language choices either create dissonance or drive behavior. Ann and David explore how to translate purpose and values into daily practice—so culture lives in what people actually experience, not just what’s printed on the wall.