Culture Architects™
Culture Architects™
David J. Friedman
46. Aligning Values, Beliefs, and Behaviors to Drive Results w/ Ann Melinger (Part 1)
31 minutes Posted Nov 17, 2025 at 5:15 am.
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Ann Melinger, CEO of bink, joins David to chart the shift from “engagement” to culture—and why experiences, not perks, reveal who you really are under pressure. Ann introduces bink’s culture compass (values, behaviors, beliefs/mission/vision, experiences) and makes the case for leadership alignment, manager enablement, and writing behaviors instead of aspirational “we” statements.