CSP Podcast
CSP Podcast
Jon
A podcast dedicated to taking only a little of your time to easily digest story-based marketing and branding. We talk leadership, best practices and how to get employees and customers to talk about your brand.
Vacations are a Great Way to Unwind
With summer just around the corner, I am sure a lot of you, like me, are already looking at vacations to go on. Vacations give us a moment to unwind and take a little break. And I am not talking about trips. Trips are where you take your whole family and you just end up parenting your kids in a foreign place...with things that could kill them. No, I am talking about getting the kids to the grandparents for a week while you and your significant other enjoy a little R&R. Happy Listening!
Apr 29, 2021
4 min
Here Are 5 Things For Your Social Media Schedule
Just like putting things on a personal schedule is important, the things you put on your social media is important. Last week we talked about two important questions to ask and there we discussed a couple ideas for social media. This week we will talk about the importance of having a schedule for social media and how you can get more engagement.
Apr 22, 2021
5 min
3 Principles For Story Branding
Why do we love dollar stores so much? We all know deep down that the quality of the merchandise is fair at best. I think it’s the hunt for the bargain that is so fun. But with any product or service, there are three basic principles that it affects: time, cost, and quality. As a consumer, we desire all three. We want the product or service to be quick, inexpensive, and high-quality. But in reality, we can only choose two of the three.
Apr 15, 2021
3 min
2 Questions To Ask About Your Organization Story-Branding
These two questions will help steer your organization towards brand recognition. They help us define who we are and what people say about our product brand or service. They also help us take a hard look into our own reasons for why we do what we do.
Apr 8, 2021
5 min
3 Things on Leading a Creative Story-Based Meeting
This week we will discuss 3 things that help you lead a successful brainstorming session. Creativity is important and the worst brainstorming meetings are ones that seem to have grown dull. Do these three things and see how it can become a success again...it just might surprise you. 
Apr 1, 2021
4 min
6 Things For Better Script Writing
This week we will discuss 6 things for better scriptwriting and storytelling. These 6 things can take your story to new heights and help keep your audience engaged. Do these 6 things and see how your message can become a success.
Mar 25, 2021
4 min
3 Things Story Based Marketing Does
In this episode of the CSP 5min podcast, we discuss three things that help people engage with your product brand or service. All this is done in 5min or less. If you missed previous weeks, check out the link below.Week 2 Podcast//4 Things When Doing Story-Based Marketinghttps://www.buzzsprout.com/1577923/7787047-4-ways-for-better-story-based-marketing.mp3?blob_id=34666114&download=true
Mar 19, 2021
3 min
The Freedom Of Doing
This week we will discuss the second question in the story-based marketing method. If you missed the first two questions, go back and listen for reference. What do you want people to do? - That question is probably where you started, but in this podcast, we will show why it's important to inspire people by asking the following two questions....What do you want people to feel? AND,  What do you want people to know?
Mar 11, 2021
4 min
The Importance Of What People Know
This week we will discuss the second question in the story-based marketing method. If you missed the first question, the link will be below. What do you want people to know about your product, brand, or service?3 Questions to ask and the first question...What Do You Want People To Feel? -https://youtu.be/h8YbPfACSqo4 Things to help you in story-based marketing (Story-based Pyramid) - https://youtu.be/YGXhyymHQ1Y
Mar 4, 2021
5 min
3 Questions To Ask When Using Story-Based Marketing
In this video podcast, we explore the importance of 3 questions when crafting a story-based message. We will dive into the first question and explore what it means for marketing. If you missed last week's find the link below to watch the 4 things you can do and learn about the story-based pyramid.https://www.buzzsprout.com/1577923/7787047-4-ways-for-better-story-based-marketing.mp3?blob_id=34666114&download=true
Feb 25, 2021
5 min