<p>Today I am talking to Dan Norris. Dan is entrepreneur, speaker, award winning content marketer and bestselling author.</p>
<h2>Check This Out!</h2>
<p><a href="http://www.anialexander.com/myresources" target="_blank">My Favorite Resources</a></p>
<p><a href="http://www.anialexander.com/audiobooks" target="_blank">Get Your Free Audiobook Here</a></p>
<h2>In this interview we talk about</h2>
<ul>
<li>why did Dan decide to write a book</li>
<li>which marketing efforts had the biggest effect for his book launch</li>
<li>how to differentiate with content</li>
<li>content marketing</li>
<li>his new book Content Machine</li>
</ul><br/>
<h2>Food for thought</h2>
<p>If you write the book that really hit a nerve that gets people's attention and do a good job marketing the book yhen it can really open some amazing doors.</p>
<p>You need to impact people.</p>
<p>There is no point in writing and creating anything if it's not gonna involve in some kind of change in people.</p>
<p>With your content you should be differentiating from other people who have the attention of your audience.</p>
<h2>Useful links</h2>
<p><a href="http://dannorris.me/" target="_blank">Dan's website </a></p>
<p><a href="http://contentmachine.com/resources/" target="_blank">Content Machine Resources</a></p>
<p><a href="https://www.thunderclap.it/" target="_blank">Thunderclap</a></p>

Writing Excuses and Real Reasons

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.

What’s you’ll have here will help you establish and grow a human brand. 

And believe me human brands always win!