If you’ve ever struggled to explain what you do without rambling, it’s not because you’re unclear on your expertise, it’s because you haven’t defined your distinctive edge. In this episode, I sit down with business strategist Megan Yelaney, creator of the Distinctive Edge framework, to unpack what actually makes you different in a crowded market and how to turn that clarity into real demand, confidence, and sustainable business growth. We talk about what a signature framework really is (and w...