Ah, Halloween.
It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements.
The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way.
Some brands -- FOX, Oreo, and Target -- have set the bar high for industry peers with campaigns that embraced the spirit of the holiday. While others -- we're looking at you Chipotle, Subway, and Verizon -- fell flat on their face by being boring, lazy, or even blatantly offensive.
So, to celebrate the spookiest holiday of the year, Jessie-Lee, Marcella, and I got together for this week's episode to share our favorite Halloween brand campaigns... as well as our not-so-favorites.
Enjoy!
What We Talked About Terrifyingly Good Halloween Ads- FOX's Bite Size Horror Film Fest
- Target: Halloween Hills, Treatster
- Oreo: 1, 2, 3
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- Marcella: Twitter, Instagram
- Liz: Twitter, Instagram
Or, you can leave us a comment below! Until next week...