Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you.In this episode, Mario breaks down the uncomfortable truth about large creator businesses that behind the polished content and massive subscriber counts, most operations are held together with bandage fixes and reactive hiring. The systems look impressive from the outside. Inside, it's usually a different story.We get into the real revenue picture for creators why AdSense-plus-sponsorships is a ceiling, not a strategy, and what it actually looks like when a creator builds a business that generates money independent of their content output. We also cover team structure - the four-stage content operation that separates world-class channels from everyone else and the CEO hiring problem, which Mario describes as the hardest thing a creator will ever do and one that even the biggest names in the industry keep getting wrong.And then there's the mindset conversation, which is where things get honest. Mario talks about obsession as a prerequisite, fear-based motivation as a real driver for high performers, and the moment he realised that the creators who don't change aren't lacking information - they're prioritising ego over their actual goal.This is part one of a two part conversation. If you're building a creator business and you want to understand what the next level actually looks like, this is the episode.Topics covered: creator business structure · revenue models beyond AdSense · niche monetisation · team hiring and operations · the CEO problem · platform diversification · AI policy · mindset and motivation

Australia is about to become the first country in the world to introduce a minimum age of 16 for major social media platforms - including Instagram, TikTok, Snapchat, reddit and also platforms like YouTube, and its being referred to as the Social Media Ban. Supporters call it a necessary step to protect young people. Critics say it’s unrealistic, hard to enforce, and will have problematic consequences.So what does this mean for creators? For audiences? For the future of content and free expression? And if Australia goes first… who’s next?”We are joined by special guests Sarah Renae Clark and Taylor Lorenz to help unpack the issues.  

Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs.

This week world class talent manager Reuven Ashtar shares with us what makes a good talent manager, why you might need one, how much they should cost you, and a whole lot more!

Michael's company, CreatorDAO, has entered the investment space like few others. Navigating W3, Crypto and Blockchain are some of the things we chat with him about. Plus, we discuss what creators can do to maximise their presence in this misunderstood space, in order to boost their opportunities and make money.

In this special episode, we focus on the YouTube Algorithms, breaking down some common misconceptions and answering the most important questions: how do they work and what can you do about it?

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette!

We love when a creator is able to turn their passion into a successful YouTube business. This week, we talk with Dre Glory Allan about his passion for fashion, and how he was able to create a popular label out of what began as sewing tutorials.

If you can profitably leverage your channel into your own business, you're ahead of the game. Sarah is here to tell us how she's been able to win this game, and what you can do to succeed, too!

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette!