Send us Fan Mail In this episode of the Creator Economy Live podcast, Keith Bendes and Brendan Gahan are joined by Moritz Bartsch, Head of Creative Product Strategy and Operations at TikTok, to explore how brands can turn employees, customers, and existing advocates into powerful creator communities. Moritz takes us behind the scenes of TikTok’s Custom Creator Networks, exploring the launch with Starbucks, the rise of employee-generated content, and how brands can build scalable creator progr...
Oct 28
1 hr 4 min
Send us Fan Mail How do you manage 500 influencer partnerships a year while keeping performance and creativity at the forefront? This week, Keith and Brendan are joined by Sarah Adam, Head of Partnerships, Social & AI at Wix, to explore how B2B influencer marketing is evolving. From identifying the right creators and measuring ROI to structuring payments and building successful influencer teams, Sarah shares practical insights from over six years at Wix. Plus, the trio discuss the latest ...
Oct 16
1 hr 1 min
Send us Fan Mail Lowe’s has been pushing its creator strategy well beyond the traditional sponsored post. This week, Keith sits down with Jonathan Stanley, Head of Social Media and Influencer Marketing at Lowe’s, to unpack how the retailer is building long-term creator relationships, bringing creators into product innovation, and deciding where creators fit alongside sports partnerships, paid social and traditional media. Jonathan takes us inside the Lowe’s Creator Program and its latest Into...
Oct 1
55 min
Send us Fan Mail Keith and Brendan welcome Jason Y. Lee, founder and CEO of Jubilee Media, the company behind viral series including Middle Ground, Surrounded, and Spectrum. What started as a nonprofit focused on human connection has grown into one of YouTube's most recognizable media brands, generating billions of views and nearly 11 million subscribers. Jason shares the story behind Jubilee's rise, the key moments that fueled its growth, and why the company has succeeded by leaning into con...
Sep 17
1 hr 13 min
Send us Fan Mail Keith and Brendan sit down with Pamela Stephens, who's spent over a decade shaping influencer and content strategy at 3M — the $25 billion company behind everyday staples like Post-it, Scotch, Command, and Scotch-Brite. Pamela shares how influencer marketing has evolved inside a massive, multi-brand organization and what it takes to get executives to invest in creator partnerships. News catchup covers Meta's landmark $12.2 billion youth safety settlement (with new age verific...
Sep 8
1 hr 18 min
Send us Fan Mail Keith and Brendan celebrate the 100th episode of the Creator Economy Live Podcast, looking back at some of the standout moments and conversations from the past 100 episodes. They reflect on how the creator economy has evolved along the way - from changing brand-creator relationships and the professionalisation of influencer marketing to the trends shaping where the industry goes next. The conversation also dives into how CPG brands are structuring their influencer teams, the ...
Aug 27
56 min
Send us Fan Mail Live from CEL East in New York, Keith and Brendan sit down with Sam Friedman, the NFL's Senior Director of Global Social & Creator Strategy, to unpack how the league builds its creator ecosystem — from player social support to platform partnerships and of course a nod to the Taylor Swift strategy. Sam breaks down last season's global activations, how creators complement broadcasts World Cup-style, and what's ahead for a record nine international games including Aust...
Jul 31
37 min
Send us Fan Mail Keith and Brendan welcome Michael Kaye, global brand comms lead at Match Group, for a wide-ranging talk on dating apps and creator culture. News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback), Google Search Console's new "platform properties" tracking, and creators dominating World Cup coverage. Guest discussion dives into Kaye's path into comms, how Match Group brands build creator partnerships, AI's impact on storytelling,...
Jul 23
1 hr 19 min
Send us Fan Mail Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings, and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikTok's new Custom Creator Networks, Lowe's opening creator pitch applications and the DoorDash/T-Pain mixup gone viral.
Jul 10
53 min
Send us Fan Mail This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival. Davang - who cut his teeth at P&G, Ford, and Google before landing at LinkedIn - breaks down what changed internally that made LinkedIn go all-in on creators, and how the platform plans to protect the trust that built its audience in th...
Jul 2
27 min
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