Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoachingSecure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap.This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real.Here's what we cover:Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketersThe three-bucket framework Kit uses to decide whether to sponsor any eventHow to "make the math obvious" so brands can justify the investment internallyWhat brands actually want to tell you after they ghost you—and why they can'tThe hybrid deal structure Justin and Haley landed on after two calls and a near-stallFollow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/)Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comFor collaborations or partnerships, shoot us a note: [email protected]