Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Justin Moore
Why Brands Fight Over Small B2B Creators
28 minutes Posted Feb 23, 2026 at 11:00 am.
Growing B2B Creator Partnerships from Zero
Why Niche Beats Big Audiences in B2B YouTube
Hybrid Deals: Flat Fee + Affiliate
Tracking Attribution Without Losing Your Mind
How to Find and Vet B2B Creators
Re-engaging Past Partners (The Biggest Missed Opportunity)
What Makes a Perfect Pitch to a B2B Brand
Horror Stories: When Partnerships Go Wrong
Repurposing Creator Content for Paid Ads
AI-Generated UGC: Hype or Reality?
Can Creator Marketing Actually Scale?
The Dream Partner Checklist
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Show notes
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands.
Here's what we cover:
Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands
The hybrid deal structure that makes brands and creators both win
How to pitch a B2B brand so they actually say yes — and keep saying yes
The attribution problem every influencer marketer is struggling with
What the "perfect partner" looks like from a brand's perspective
Follow our guest: Alex llull https://www.linkedin.com/in/alexllull
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
For collaborations or partnerships, shoot us a note: [email protected]