People can recall the details of a story better than the details of a slide.  Becky reveals the secret ingredient that will make a story memorable and the structure you can use to build short, memorable stories.

Research References:

Van Voorhis, S. (2023). Looking to Leave a Mark? Memorable Leaders Don’t Just Spout Statistics, They Tell Stories. Harvard Business School Working Knowledge. <a href=“https://www.library.hbs.edu/working-knowledge/looking-to-leave-mark-memorable-leaders-tell-stories-dont-spout-statistics”>Link</a>

Graeber, D. (2023). Stories, Statistics and Memory. CEPR / SSRN. <a href=“https://cepr.org/voxeu/columns/stories-statistics-and-memory”>Link</a> | <a href=“https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4291741”>SSRN Link</a>

<a href=“https://tinyurl.com/2p9tneu3”>Purchase Becky’s new book here</a>: 

Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2

On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd

And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos

<a href=“https://tinyurl.com/3k9tym4v”>Bob Pike Group </a>is the industry-leading firm to train your trainers and design your training programs.

Gamification Without The Gimmicks

Becky Pluth of the Bob Pike Group shares her thoughts on creative training techniques.