The currency of learning is attention. How do you keep people engaged with so many distractions? Becky says attention spans are not shrinking, but the competition for focus is fierce. Becky has some tips on how to get — and keep — your learners’ attention.Research References:American Psychological Association. (2021). Attention and learning in the digital era. LinkSimon, A. J. (2023). Quantifying attention via vigilance tasks across the lifespan. PMC. LinkCardoso-Leite, P., et al. (2021). Media use, attention, mental health and academic performance among 8 to 12 year-old children. PMC. LinkSuppawittaya, P., & Yasri, P. (2025). The effectiveness of chunking methods for enhancing short-term memory of textual information. Psychology and Education, 57(9), 6313–6327. LinkPurchase Becky’s new book here: Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUdAnd on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videosBob Pike Group is the industry-leading firm to train your trainers and design your training programs.